HIGH DEFINITION PRESCHOOL SERIES ‘DIVE OLLY DIVE!’ BECOMES NEWEST ADDITION TO PBS SPROUT® LINEUP

Environmentally-Conscious Underwater Adventure Series From Taffy Entertainment and Mike Young Productions joins second season line-up of Sprout’s The Let’s Go Show

LOS ANGELES – May 14, 2008 – PBS KIDS Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, has secured US broadcast rights to “Dive Olly Dive!,” the award-winning, high-definition CGI-animated underwater adventure series from Taffy Entertainment. The preschool-oriented show is scheduled to debut June 7 within Sprout’s original weekend morning block, The Let’s Go Show.

“Dive Olly Dive!” follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF–the Special Underwater Research Facility, where they experience the joys and challenges of life in their underwater world, much in the same way that preschoolers experience life in their world. Created using the latest advances in high-definition 3D CGI animation, the series features an incredibly lifelike underwater world, along with storylines that educate children on the delicate nature of the ecosystems that exist beneath the oceans.

The show is a winner of the 2008 Parents’ Choice Award and Hugo Television Award (Certificate of Merit), in addition to being nominated for an Emmy® Award, Prix Jeunesse and Best Animated Series at the 2008 Annecy International Festival of Animated Film.

“Dive Olly Dive! is the perfect addition to our Let’s Go Show weekend morning block, which is all about fun, exploration and learning,” said Andrew Beecham, senior vice president of programming for Sprout. “The rich animation, charming storylines and positive messages in every episode are sure to engage our young viewers, as well as their parents and caregivers.”

“PBS Kids Sprout is a fantastic home for Dive Olly Dive! and we look forward to introducing the show to their millions of kid viewers,” said Lionel Marty, president of worldwide sales for Taffy Entertainment. “They have done an incredible job growing the Sprout brand on the linear, VOD and online platforms, making this the place to be.”

Dive Olly Dive! is a co-production of Mike Young Productions Limited (MYP), Flying Bark Productions of Australia, KI.KA, ARD of Germany, Telegael of Ireland and GDC. Created by Andrew and Ian Ross, it is produced with the support of the MEDIA Plus Programme of the European Community.

High-resolution images are available in the media gallery at http://www.fishwithfeet.com/mediagallery.htm.

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Marc D. Grossmann

Sr. Director, Worldwide Corporate Communications

Taffy Entertainment

21300 Oxnard St. – Ste. 100

Woodland Hills, CA 91367

818-227-8966 direct

818-999-0062 main

818-203-5698 cell

818-719-8697 fax

Skype: TaffyMarc

PR {at} taffyentertainment(.)com