Critical Path Extends Memova® Mobile Portfolio with Phone Back-Up

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May 19th, 2008 Leave a comment Visited 28 times, 1 so far today

Personal contacts and content are protected and can be restored easily, even if the mobile device is lost or damaged

Critical Path, Inc., a leading provider of messaging software and services, today announced the launch of Phone Back-Up as the newest offering in its Memova® Mobile portfolio of mobility solutions. Phone Back-Up enables mobile operators to provide branded services protecting their subscribers’ contacts and content data.

Research conducted by Vanson Bourne on behalf of Critical Path identified that more than 60% of consumers invest multiple hours manually entering contact information on their mobile handset. Research also shows consumers are spending significant time using their handset to download and create personal content such as photos, music and videos. Today, personal contacts and content on the mobile handset would be irretrievable if their handset was lost or damaged. Existing solutions are considered to be either too complex or too limiting.

“Today’s consumers are increasingly dependent on their mobile handsets for contact information and are creating personal content, such as photos or videos, that they care about,” says Donald Dew, Chief Technology Officer, Critical Path. “Service providers have a great opportunity to provide assurance services that give consumers protection from loss or damage to their mobile handset, while generating revenue and loyalty.”

Phone Back-Up secures consumers’ mobile contacts and content on the service provider’s network. With simple over-the-air setup and operation, there is no need to physically connect to a PC and consumers have the option of tailoring the content and timing of back-ups. Content and contacts can be restored quickly and easily by down loading the data from the web or desktop to the mobile handset.

Phone Back-Up is now available and is powering the back-up services of several service providers around the world including Telefónica Móviles and O2. For further information, please visit www.criticalpath.net.

About Memova® Mobile

The portfolio of products from Memova Mobile provides consumer mobile email, multimedia content and assurance solutions for service providers. Memova Mobile solutions push email and personalized news, blogs, music, sports and other popular consumer content to everyday mobile phones as well as provide assurance services, protecting the contacts and contents stored on mobile handsets. Leveraging existing infrastructure and the phones subscribers are already using, Memova Mobile solutions enable operators to get to market quickly with easy-to-use mobile data services designed exclusively for the consumer mass market. Memova Mobile solutions power services offered by leading telecommunications companies worldwide, including Telecom Italia, Telefónica Móviles, O2 and Hutchison Telecommunications.

About Critical Path, Inc.

Critical Path is about Messages that Matter®. For consumers, this means messaging services that deliver a better email experience, rich multimedia sharing capabilities and on-the-go access to the messages that matter most. For service providers, this means mass-market solutions that have a significant impact on the bottom line — value-added messaging services that attract new subscribers, drive revenue and improve customer loyalty. Founded in 1997, Critical Path has deep messaging experience and a strong track record of success. With offices around the globe, Critical Path’s solutions have been deployed by more than 200 service providers throughout the world, including Vodafone, Telecom Italia, O2, Telefónica Móviles, Tiscali, SFR, Indosat, WIND and ONO.

Forward-Looking Statements:

This press release contains forward-looking statements by Critical Path and its executives regarding the performance of our product and service offerings, the availability of our customer’s products and services which include our offerings, industry trends, the ability of our products and services to meet the business needs of our customers, and the market for products and services like ours. The words and expressions “look forward to,” “will,” “expect,” “plan,” “believe,” “seek,” “strive for,” “anticipate,” “hope,” “estimate” and similar expressions are intended to identify the Company’s forward-looking statements. These forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. These risks include, but are not limited to, the emerging and changing nature of the market for our products and services, and the ability of our technology to address customer demands. These and other risks and uncertainties are described in more detail in Critical Path’s filings with the U.S. Securities and Exchange Commission (www.sec.gov) including Critical Path’s Annual Report on Form 10-K for the fiscal year ended December 31, 2007, and Current Reports on Form 8-K, each as may be amended from time to time, and all subsequent filings with the United States Securities and Exchange Commission (www.sec.gov). The Company makes no commitment to revise or update any forward-looking statements in order to reflect events or circumstances after the date any such statement is made.

Note to Editors: Critical Path, the Critical Path logo, Memova and the Memova logo are the trademarks of Critical Path, Inc., registered in various jurisdictions. All other trademarks are the property of their respective holders.

Contacts

Critical Path, Inc.
Nikki Gore, 1-647-428-5822
pr {at} criticalpath(.)net
or
Fleishman-Hillard
Amy Mills, + 44 20 7395 7186
amy.mills {at} fleishmaneurope(.)com





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