Tags: BharatMatrimony, BharatMatrimony.com, Blue Lotus Communications, Chennai, HealthCare, Internet, Metropolis, Metropolis Heath Services India, NASSCOM

~The tie-up aims to promote the importance of premarital health check ups to the right target segment

For immediate release

Chennai, May 21, 2008: For the first time ever Metropolis Heath Services India Pvt Ltd, experts in healthcare since 1981, and BharatMatrimony, India’s leading matrimony portal with a huge database of over 12 million registered users, have come together to launch a joint initiative to promote premarital health check ups to the most relevant audience.

The main motive behind this alliance is to emphasize the need for premarital health checkup to promote healthier marriages by reaching out to the right audience already available with the leading matrimony portal.

With this tie-up, members of BharatMatrimony can avail the pre-marital health check up at special prices and also upload the certificate as part of their profile. Such profiles will be highlighted as “Health Profiles” on BharatMatrimony. This helps in promoting complete transparency in the process of matchmaking.

Premarital health check ups help in preventing untoward instances of contracting infectious or sexually transmitted diseases, abandonment due to the same, reducing health risk for future progeny.

Emphasizing the need for pre-marital testing Dr G.S.K Velu, Managing Director, Metropolis Health Services said, “There is an alarming increase of incidence in infectious diseases being reported in the country and there is increased risk of transmission of disease in most traditional marriages since both partners are relative strangers to each other. The Pre marital health check “Soul to Soul” can play an important role in diagnosing hereditary disorders like Thalassemia, Sickle Cell Anemia etc and chronic infectious diseases like HBV, HCV and HIV. It also ensures that the future progeny would lead a life relatively free of infectious and hereditary diseases/disorders.”

Mr. Murugavel Janakiraman, Founder and CEO of BharatMatrimony said, “In today’s social set up, making the right choice in finding one’s life partner is most challenging. As an organization, we are committed to provide the most secured platform for individuals to meet and we are happy to launch “Health Profile” that will also ensure everlasting happy marriages.”

“This unique revolutionary tie up is also extremely relevant socially and the medium makes it easier to ask for a health status, which may otherwise be socially unacceptable or uncomfortable to ask for in the traditional framework, especially for the relatives of the girl he added”.

According to Vaishnavi Jayakumar, Founder member of The Banyan, an NGO for destitute mentally ill women, “In a country like India most families go through the arranged marriage route and transparency and honest communication takes a setback in most instances. It is also difficult to shake the set norms and ask for a health check up. There have been rising cases of women being deserted by husbands due to ill health, contracting STDs and hence resulting in acute depression. Pre-martial testing will be effective in reducing instances of the same and should be made compulsory by the government.”

How Pre Marital Health check up package works on BharatMatrimony:

Step 1- In the profile page of member, one has to click on Add health profile link, which explains the importance on premarital health check up.

Step 2 – Interested members can generate an e-coupon that will contain a user ID number and a unique serial number.

Step 3- Members can use a print out of the coupon at any Metropolis centre in the country to avail the premarital health checkup package.

Step 4 - The test report can be uploaded to the member profile. Once successfully uploaded, a red icon will appear in the users profile page indicating that the person’s Health Profile is available.

Note: The member has the option of having a password protection for his /her health profile

About Metropolis Heath Services:

Metropolis Health Services (I) Ltd. was founded by Dr. Sushil Shah in 1981. India’s first corporate diagnostic centers chain with global presence like Srilanka, UAE, South Africa, USA and Thailand. Metropolis provides over 3600 specialized tests under a single roof ranging from oncology to genetics, molecular biology and immunoassays using best-of-breed and latest diagnostic equipment. Metropolis is a preferred referral center for more than 20,000 laboratories, clinicians, hospitals and research institutions across the nation. The CAP, CLIA (USA), NABL accredited Metropolis chain of laboratories has over 350 franchisees and is a preferred partner for providing quality testing to over 10,000-referral network across the country. Services include Clinical Laboratory Medicine, Radiology & Imaging Services, Hospital Laboratory Management, Central Laboratory Services for Clinical Trials, Site Management Services, Home Health Services, Preventive Health Check ups and Remote Pathology Testing Services.

About BharatMatrimony.com:

BharatMatrimony.com, one of India’s leading Internet companies, has pioneered the concept of online matchmaking since 1997. The company has created a strong foothold in the matrimony space through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become a place for people serious about seeking a life partner.

BharatMatrimony.com has earned the trust of more than 10 million members worldwide and has been recognized by Limca Book of Records, the Indian equivalent of Guinness Book of records, for record number of documented marriages. The company has been profiled in NASSCOM’s Showcase of Innovation Book 2006; the book showcases the top 100 IT innovators in our country. PC World, a renowned technology magazine, has awarded BharatMatrimony as the best Indian Matrimony portal.

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