Victor Pfluger Racing Starts the Engine to Help Protect Consumer’s Identities with LifeLock®

LifeLock®, the industry leader in identity theft protection, has expanded its interests in motorsports with the announcement today that the company will sponsor The Victor Pfluger Racing Team out of Morristown, AZ in order to widen its campaign to educate consumers about the real dangers of identity theft. The partnership will include the sponsorship of Z2 Super Late Model car in the Whelen All-American Weekly Series at various race tracks across the Southwest.

“Our company is dedicated to connecting with consumers throughout the U.S. to enlighten them about identity theft and the protection options that exist”, said LifeLock CEO Todd Davis. “We have found a very strong connection with many different series of professional motorsports, where fans are some of the most loyal and passionate. We are excited about extending our reach into another competitive series through a solid partner.”

LifeLock has been involved in professional motorsports since the company opened its doors just over three years ago. In 36 months the Tempe-based company has served as car sponsors on the NASCAR SPRINT Series, the NASCAR Nationwide Series and the Indy Racing League Series. LifeLock has also served as the title sponsor for LifeLock 400 NASCAR SPRINT Series race in Kansas last year and this year’s NASCAR SPRINT Series races in Michigan and Chicago.

“This is a company that I take great pride in partnering with,” says Art Pfluger, Team Owner. “While we need companies to take notice of our efforts on and off the race track, we need to believe in the efforts of our marketing partners within the community on a local and nation level. Personal identity theft is something that we all hear about, but the consumer seems to have the attitude that it will only happen to someone else. I have personal friends that have been in a position to have to deal with this problem. It can be devastating. I can only hope that more people do their part to research their exposure and take a positive action and sign up for this service.”

Over 800,000 identity theft and fraud complaints were reported to the Federal Trade Commission in 2007, costing American’s more than $1.2 billion annually.

As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members’ credit files, and requests that members’ names be removed from pre-approved credit card offer and junk mail lists. It is backed by a $1 million service guarantee. In addition to the proactive identity theft protection measures provided by LifeLock, members are also entitled to LifeLock’s WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress service searches to see if members have had a change of address form filed and alert them if there are changes made that they may be unaware of.

About LifeLock®

Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing strong growth. Located in a secure facility in Tempe, Arizona, LifeLock® (www.lifelock.com) is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world and was listed among the finalists for the Best Places to Work in 2007 by the Phoenix Business Journal.

Victor Pfluger Racing

Victor Pfluger (www.victorpfluger.com), fresh off his 2007 ASA Speed Truck Series Championship, returned to Victory lane in only his 3rd start in a NASCAR Super Late Model in 2008. He already has three wins this year, out of 8 starts. Victor’s most prestigious win of the year coming at the expense of Ron Hornaday, NASCAR Craftsman Trucks Current points leader and 2007 Series Champion back on May 3rd.

Contacts

LifeLock
Mike Prusinski
Vice President, Communications
480-544-2222
mike {at} lifelock(.)com
or
Tami Nealy
Director of Communications
480-457-2127
tami {at} lifelock(.)com