Tags: Ad Network Landscape, ad network optimization, DoubleClick, RUBICON PROJECT, RubiconProject.com, The Rubicon Project, Trends and Outlook

the Rubicon Project, an advertising technology company focused on Ad Network Optimization, offers a massive opportunity for international ad networks looking to capitalize on the growing global audience visiting U.S. websites.

As discussed in the Rubicon Project’s “Ad Network Landscape, Trends and Outlook” market report, international distribution is a challenge for any business, especially websites unprepared to accommodate the growing portion of traffic coming from international visitors. As a result, this traffic is under-utilized, limiting attractive revenue opportunities for websites and ad networks.

the Rubicon Project provides international ad networks with access to new U.S. websites, allowing them to build deeper channels and provide enhanced performance for their advertisers. the Rubicon Project recently launched its Certified Ad Space program, designed to decipher ad inventory from thousands of sites, breaking it into micro-segments based on geographic, demographic and contextual information. the Rubicon Project’s solution then matches certified inventory to the strengths of a specific ad network, bringing that ad network top-performing, “smarter” sites.

To learn more about how to connect your ad network with U.S.-based website opportunities, visit the Rubicon Project’s Ad Network information page or email the Ad Network Alliances team at: networks {at} rubiconproject(.)com.

About the Rubicon Project

the Rubicon Project is an advertising technology company run by a group of industry-experienced, aggressive and passionate renegades on a mission to automate the large, yet highly inefficient Internet advertising industry. In 2007, the Rubicon Project pioneered the Ad Network Optimization category with the launch of its first product. the Rubicon Project’s Ad Network Optimizer, a self-serve solution for any size website, uses smart matching technology to match each ad impression to the optimal money-making opportunities. Within the first 6 months of launch, the company optimized more than 11 billion ads and 5000 websites signed up for the service. Other innovations include a free-hosted Ad Network Ad Server for websites and a Certified Ad Space program to ensure safety, accuracy and trust for ad networks (and their advertisers) when placing ads on websites. The founders of the Rubicon Project created one of the first, and most successful, ad servers in 1998 (L90/adMonitor) that was later acquired by DoubleClick. Websites looking to make more money while doing less work should visit: http://www.RubiconProject.com.
Contacts

Rubicon Project
Nicole Jordan, 310-207-0272
Nicole {at} rubiconproject(.)com