Kodak Announces New Digital Addition to the ENDURA Paper Lineup

Kodak Announces New Digital Addition to the ENDURA Paper Lineup

Reaffirming the company’s continued commitment to the professional photo paper business, Eastman Kodak Company today announced an innovative new addition to the KODAK ENDURA paper family optimized for color digital printing performance. Specifically designed for the professional portrait and wedding photography marketplace, limited samples of this new paper will be available for evaluation and extended trial in the U.S. and Western Europe beginning in March.

“Professional labs have embraced digital technology with more than 75% of images being captured and output digitally in developed markets, and the steady growth in demand for digital prints is helping to stabilize the overall professional printing market,” said Mary Jane Hellyar, President, Film & Photofinishing Systems Group and Senior Vice President, Eastman Kodak Company. “The time is right for a dedicated digital paper for color printing.”

This new paper provides dramatic image quality improvements, enabling professional photographers to deliver to their end customers a visually more appealing end product. Richer, more vibrant colors virtually pop off the page because of a significantly increased color gamut. With a 10% gamut improvement over Kodak’s renowned ENDURA Supra and Portra papers, the new paper even allows for the reproduction of some colors that were not possible before.

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