Dexterity appoints Ex-Director, D&B, to drive its Analytics Practice

Dr. Jayendra Ramesan is an acclaimed expert in Marketing & Customer Analytics

Dexterity, a pioneer and leader in Marketing and Customer Informatics, has appointed Dr. Jayendra Ramesan as Practice Head – Analytics. Jayendra, Ex-Director, Sales and Marketing Analytics, Dun & Bradstreet (D&B) – USA, brings with him over 15 years of experience in the global high-tech industry.

Speaking on Jayendra’s appointment, Anantha Krishnan, Chairman & CEO, Dexterity, said, “Jayendra’s appointment is an important milestone in the company’s strategy roadmap. Dexterity is now strongly focused on demand-side* business processes—a $32 billion market, and is on an aggressive growth path. With his rich experience in Marketing and Customer Analytics and related streams, Jayendra will play a critical role in developing Dexterity’s Analytics practice in line with the company’s business thrust.”

Jayendra’s expertise spans the areas of market analytics, market research, business intelligence, data modeling and integration, business modeling, data and analytics consulting and strategy. At Dexterity, Jayendra’s primary focus will be building and differentiating the Analytics practice in terms of

· breadth and depth of solutions

· quality manpower

· being well equipped with latest tools and technologies

He will work towards setting up a global centre of excellence with partnerships with leading academic institutions in India and abroad.

Commenting on his role at Dexterity, Jayendra said, “Dexterity is a pioneer in the Research and Analytics Outsourcing industry. Over the past decade, the company has earned the trust of its clients worldwide by providing high quality innovative solutions. Dexterity’s dedicated Analytics practice will enable and support the vision of the company to move up the value chain. The company is now all set to move into high gear and I am excited to drive this practice.”

Prior to D&B, Jayendra has worked at leading companies like IBM, AT&T Labs, Bell Labs (Lucent), and Coopers & Lybrand. He has also headed his own venture in India offering services in the areas of CRM analytics, global leadership development and individual enablement. He has published and presented his work at various international conferences. Jayendra has completed his Ph.D in Business Administration (Marketing) from Florida Atlantic University, USA, and is a graduate of IIT, Madras and IIM, Ahmedabad.

demand-side* business processes – marketing and customer focused functions and related processes, as opposed to cost-side business processes such as supply chain, finance, manufacturing and the like

About Dexterity:

Founded in 1999, Dexterity is a pioneer and leader in Marketing & Customer Informatics. The company has two offshore development facilities in Chennai and subsidiaries in USA, Germany and Sweden. Dexterity, whose clientele includes global Top 10 Market Research (MR) and Fortune 500 companies, is among the top three Indian companies providing IT and KPO services for MR.

For two consecutive years now, Dexterity has been selected by Deloitte as one of the 50 fastest growing Technology firms in India and as one of the 500 fastest growing Technology firms in APAC.

For further details, please contact:

Nikhila Kesavan/ Annapoorna K

20:20 MEDIA

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