Kodak Launches New Way for Consumers to Conveniently Print Digital Pictures at More than 12,000 Retail Locations Nationwide

Kodak Launches New Way for Consumers to Conveniently Print Digital Pictures at More than 12,000 Retail Locations Nationwide

Eastman Kodak Company has introduced a new digital printing solution for consumers to conveniently print their digital pictures at retail. Now, at more than 12,000 retail locations around the country, consumers can simply drop off their memory cards or CDs for printing of all their digital pictures and return to the store in a few days for pick-up.

Through its Qualex central lab organization, Kodak is providing people with another option for making digital prints. Similar to dropping off a roll of film for developing, people can print large numbers of digital images conveniently and affordably in many KODAK processing locations across the country. Printing digital images at retail is the country’s fastest-growing picture printing method, with 4 billion printed in 2005 compared to only 2.4 billion the year before and 6.3 billion projected to be made in 2006 according to the Photo Marketing Association (PMA). Consumers printing their pictures with this new service will also benefit from KODAK PERFECT TOUCH Technology, which individually analyzes and digitally processes each picture to lessen red-eye, reveal more vibrant colors, and bring out richer detail with fewer dark shadows.

“In the past year, we wanted to expand consumer choices for printing digital pictures at retail,” said Gary Evans, Vice President, Film and Photofinishing Group, Eastman Kodak Company. “Consumers who have adopted digital cameras, but not yet the printing process, will appreciate this service as it allows them to print all their digital pictures by simply dropping off their memory cards as they would in the past with a roll of film.”

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