Tags: Acudeo Video Monetization Platform, Alando, Anshe Chung Studios, eBay, England, Facebook, Jamba, LinkedIn, New York, Samwer, Second Life, TACODA, the University of Chicago, Tremor Media, tremormedia.com, University of Exeter

and Former TACODA Exec, to Global CFO Role

June 2, 2008 – New York - Tremor Media, the leading video advertising network and provider of the Acudeo video monetization platform for publishers, today announced that it will bring its expertise in video advertising and monetization to European markets with a strategic investment from the European Founders Fund.

In addition to the company’s global expansion, Tremor Media has also announced the appointment of Mark Pinney, former Chief Financial Officer and Chief Privacy Offer of TACODA, to its senior management team as global CFO.

The European Founders Fund, created by brothers Alexander, Marc and Oliver Samwer, provides investments and support through local experience with entrepreneurial companies that focus on the Internet and mobile industries. The EFF also invests in select later stage companies looking to expand beyond their domestic roots into the US, European and Chinese markets. Previous EFF portfolio and Samwer brothers’ investments and successes include LinkedIn and Facebook, Second Life-based Anshe Chung Studios, the sale of Samwer-founded Alando to eBay, and the acquisition of Jamba, also founded by the Samwers, by VeriSign, Inc.

“Tremor Media’s industry thought leadership and growth in the digital video advertising market have positioned them as an ideal company for the European Founders Fund to accompany their entry into the UK and the rest of Europe,” said Alexander Samwer, European Founders Fund. “With are confidant that Tremor Media will quickly be the dominant video advertising network not only in the US, but across Europe as well.”

The percentage of UK Internet users watching online video leaped from 8% to almost 30% between 2006 and 2007. Additionally, the amount of time spent with online video content doubled—from 641 million minutes per month in September 2006 to 1.2 billion minutes per month one year later. The number of people watching videos online in France has passed 14.2 million—more than half of their online population – and around 90% of the French online audience ages 15 to 49 had seen at least one video ad in May 2007. More than 71% of German Internet users ages 18-plus had watched online video, all according to eMarketer.

“The explosion of digital video consumption and creation is a global phenomenon,” said Jason Glickman, CEO, Tremor Media. “Our success in helping publishers monetize their video assets, as well as developing best practices for online video advertising, has provided us with a solid framework for entering the broader, global advertising community. We are very excited to be working with the Samwer brothers and the EFF as we enter our next phase of growth as an international company”

Mr. Pinney joins Tremor from AOL’s Platform A, where he was the head of business planning. He was previously the CFO for behavioral targeting company, Tacoda, which was acquired by AOL in 2007. He also served as CFO for Acorda Therapeutics, a biotechnology company, and was Chairman of CanDo, an Internet company offering product and service solutions to people with disabilities. In 1998, he co-founded and was CEO of LifeWire, a company that merged with CanDo in 2000. Mark also co-founded Real Media with Dave Morgan, and was its Chief Financial Officer from 1996 to 1998.

Mr. Glickman continued on the hiring of Mr. Pinney, “Mark has a proven track record of building global businesses in online media. We’re thrilled to welcome such a highly regarded, well respected individual like Mark to our management team. His experience in working with publishers, advertisers, finance, and leading developing companies through critical growth stages will be a tremendous asset to our company as we accelerate our plans for expansion into new markets.”

Mr. Pinney received his undergraduate degree in engineering at the University of Exeter, England, his MBA from the University of Chicago Graduate School of Business, and his masters degree in electrical engineering from Columbia University. He is a Chartered Financial Analyst.

About Tremor Media
Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 101 million unique visitors per month and is ranked #4 in comScore’s VideoMetrics AdFocus report.

Tremor also offers the Acudeo Video Monetization Platform, a full suite of products and services to monetize streaming video and maximize ROI. Tremor’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

Corey Kronengold

Senior Director

Marketing and Communications

Tremor Media
122 W 26th St, 8th fl.
New York, NY 10001

tel: 646.278.7417, fax: 646.224.8177

ckronengold {at} tremormedia(.)com