Blink Logic Supports RedBrick Health’s Innovative Approach to Creating Consumer Ownership in Health Care and Reducing Spiralling Health Care Costs

Blink Logic Inc., (OTCBB:BLKL), the innovation leader in Software as a Service (SaaS) Business Intelligence (BI), announced today RedBrick Health has chosen its platform to support their innovative approach to delivering true consumer ownership and health.

Blink Logic’s platform will help RedBrick Health expand the programs they offer, by enhancing their integration of the three components necessary to create true consumer ownership in health - responsible financing of health care, personalized health and well-being programs, and independent advocacy.

“We want to be even more agile in responding to our employer client’s needs by putting the best possible information at the fingertips of our client service personnel.” said Steve Swartz, chief information officer for RedBrick Health. “Blink Logic enables us to offer a wider range of options, tailor them quickly to fit specific needs and tune them to assure their effectiveness. We are very interested in working with Blink Logic technology to determine boarder solutions for many of our business intelligence needs.”

“We are so impressed with RedBrick Health,” said Blink Logic CEO David Morris, “They help employers offer health care benefits that actually improve consumers’ health, for instance by providing employees with the tools, incentives and support to stop smoking, improve their diet and better manage conditions. We appreciate this opportunity to help them make their programs even more responsive to consumer needs.”

Why Blink Logic

“Blink Logic’s interface is very intuitive. With only about 15 minutes of training business users can find their way around the information and get the results they need,” said Mike Antonoff, manager of information delivery at RedBrick Health. “With Blink Logic, our staff can get exactly what they need to support each consumer, accessing information through a simple self-service model. We in IT are big believers in Blink Logic’s SaaS model because of its easy deployment and instant upgrades.”

About RedBrick Health

RedBrick Health, a health services company headquartered in Minneapolis, was founded in 2006 to lead the transition from employer-sponsored health care to Consumer-Owned Health. RedBrick Health uses financial tools and incentives, a customized Personal HealthMapSM and independent customer advocacy to generate greater individual responsibility, long-term lifestyle changes and substantial return on investment. RedBrick Health focuses its services on large companies and their employees. For more information visit: www.redbrickhealth.com.

About Blink Logic Inc.

Blink Logic Inc. (OTCBB:BLKL), delivers SaaS BI solutions to customer-facing line-of-business executives in mid-market companies around the world. By sharing the software, hardware, maintenance and support costs across tens of thousands of customers, Blink Logic can deliver tremendous capability to its customers at a low monthly subscription price. In the past, the high cost and extensive customization involved in implementing ‘twentieth century’ BI has kept mid-market companies away from business intelligence. Now Blink Logic offers them a new class of secure internet-based solutions to connect their companies with their customers, prospects, partners and employees. Executives can put Blink Logic’s “Do-test-do better” action model right to work, continuously increasing revenue, customer satisfaction and profitability. For more information, please visit www.blinklogic.com.

Safe Harbor Statement:

This release may contain forward-looking statements. These forward-looking statements are neither promises nor guarantees, but involve risks and uncertainties that may cause actual results to differ materially from those in the forward-looking statements. Readers should not place undue reliance on any such forward-looking statements that are based solely on information known as of the date of this release. Blink Logic Inc. disclaims any obligation to update or revise any such statements to reflect any change in expectations or in events, conditions or circumstances on which any such statements may be based or that may affect the likelihood that actual results will differ from those contained in the forward-looking statements.

Contacts

Blink Logic Inc.
David Morris, Chief Executive Officer, 415-389-1625
david.morris {at} blinklogic(.)com
or
MKR Group, Inc.
Investor Relations Contact:
Todd Kehrli or Charles Messman, 323-468-2300
blkl {at} mkr-group(.)com