Polopoly and Arena Interactive Co-operate to broaden the mobile offering

Content management vendor Polopoly and Arena Interactive, have entered into a partnership to integrate Arena Imperative’s mobile platform AIMO with Polopoly’s content management system. The collaboration initially aims to simplify entering of user generated content from mobile phones via SMS and MMS.

By integrating Polopoly and AIMO, customers who use both systems will benefit from automatically receive MMS and SMS reader tips as Polopoly articles. The customer who uses both systems will also be able to benefit from a broad range of mobile services available or in development. Possible examples are SMS-push of news, mobile Voting & Rating, SMS-dating, SMS-payment etc.

“We intend to make life easier for customers using both Polopoly and Newspilot. Our co-operation aims to launch an integration module that can be offered to all our joint customers”, says Jan Laurén, Business Development Director of Arena Interactive.

The Polopoly Content Management suite is Scandinavia’s favorite platform for major media ventures, containing a range of cutting-edge functionality. Polopoly enables high-performance personalized services, such as local weather and search services, quick polls and user ratings of articles. Polopoly also offers an advanced community module, where user-generated content can be managed in co-ordination with other content. Polopoly is entirely based on open standards to ensure platform independence and to simplify legacy systems integration.

“Polopoly and Arena Interactive are both leading suppliers in Scandinavia, together we can become an important force to make mobile internet happen”, says Gustaf Sahlman, CEO of Polopoly.

For further information:
Gustaf Sahlman, CEO Polopoly, +46 70 447 8299
Jan Laurén, Business Development Director Arena Interactive, +358 50 0563 442

Polopoly is a leading technology player in regards to supplying content management technology to demanding media players. Our content management technology covers all media types: text, images and streaming media. It provides an integrated management of both editorially produced content and user generated content. Our headquarters are located in Sweden, but we serve customers worldwide. Today, our technology is used by a host of the world’s most demanding media players. Polopoly is since May 1 2008 a part of Atex. www.polopoly.com

Arena Interactive Ltd is the leading provider of mobile channel solutions to newspapers in Finland and in Sweden. Arena Interactive Ltd is to 100% owned by Arena Partners Ltd. The company was launched in April 1st 2007 when the mobile business of Arena Partners Ltd was transferred to the new company. Arena Partners had been running mobile services since 2001. http://www.arenainteractive.fi/