Penton’s Promo Magazine Announces 2008 ‘Promo 100’ Ranking of Top Promotional Marketing Agencies

Penton Media’s PROMO® Magazine announced its “Promo 100” annual ranking of the top U.S. promotional marketing agencies. This year’s list is headed by agency Draftfcb, a unit of the Interpublic Group of Companies, headquartered in Chicago. Last year, Draftfcb posted $585 million in net revenue. Based on annual net revenue, the top 10 agencies for 2008 are:

1) Draftfcb

2) Digitas

3) Wunderman

4) Bensussen Deutsch & Associates

5) G2

6) George P. Johnson Co.

7) Momentum Worldwide

8) Euro RSCG

9) The Integer Group

10) Arc Worldwide

For the complete “Promo 100” rankings and more information, visit www.promomagazine.com.

The rankings are featured in the June 2008 issue of PROMO Magazine, which also includes profiles on several representative agencies on the list: Draftfcb for finishing first; Digitas (No. 2), which was named the magazine’s Agency of the Year for its pioneering work in interactive marketing; Oddcast (No. 70), which makes its debut on the Promo 100; Next Marketing (No. 60), a mid-sized firm; and All Terrain (No. 97), which has recently experienced tremendous growth.

PROMO is the leading information resource about promotional marketing, and is part of Penton’s Marketing Media Group, which also includes Multichannel Merchant®, Direct® and Chief Marketer®.

Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company’s market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

Contacts

Peters & Feldman for Penton Media
Lee Feldman, 203-341-8922
leefeld {at} ix.netcom(.)com