Tags: Canada, Flip Video, Flip Video Spotlight Program, Flip Video Ultra Series, MySpace, Pure Digital Technologies, San Francisco, TheFlip.com, YouTube

Revolutionary pocket-size camcorders arrive in Canada following major U.S. success

Today marks the Canadian launch of the Flip Video(TM) Ultra Series - a next-generation line of highly compact digital camcorders that make it easier than ever for on-the-go consumers to capture and share life’s moments on video. Created by Pure Digital Technologies, the slim-sized camcorders provide unmatched simplicity and portability for capturing, editing, and sharing high quality video - anytime, anywhere.

Flip Video represents an entirely new category of camcorder that puts the power of video in the pockets of everyday consumers. Elegant in their simplicity, Flip Video camcorders are the world’s first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, and other video sharing sites. The Flip Video Ultra Series, which quickly became the second-highest selling camcorder in the U.S. after just seven months in market, is the flagship line in Pure Digital’s popular Flip Video family of digital camcorders and the first to become available in Canada.

“Flip Video Ultra’s sleek design makes it the camcorder of choice for people who want a stylish, high quality, take-anywhere camcorder to capture and share life’s moments,” said Pure Digital Chairperson and CEO Jonathan Kaplan. “U.S. consumers have embraced Flip’s simplicity and convenience because it makes video incredibly fun for anyone. We anticipate a similar response in Canada.”

Flip Video Ultra’s built-in software greatly expands the range of possibilities for users to enjoy and share their videos. For the first time, even novice computer users can easily edit clips, create custom movies, and capture still frames from video. The software also greatly simplifies video sharing by enabling one-click video emailing as well as uploading to popular video sharing sites.

Available now at Wal-Mart and soon at other major Canadian electronics retailers for $159.99, Flip Video Ultra delivers stunning video and sound quality, even when played on large-screen TVs.

Flip Video Ultra Features

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The Flip Video Ultra Series incorporates a wide range of advanced features, including a 1.5 inch transflective, no-glare display screen for clear viewing in even the brightest sunlight, advanced video processing, and on-board memory (2 GB for 60-minutes of video capture). Additional features include:

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- One-touch recording with 2x digital zoom

- Instant playback and delete

- High-speed video sharing from any PC or Mac

- One-click emailing of videos and video greeting cards

- Custom editing of movie mixes, with the option to set them to your own music

- Capture of still photos from video

- Built-in tripod mount

- Available immediately at Wal-Mart for $159.99 (MSRP) in black or green

- Convenient DVD processing option online via www.theflip.com for $19.99 (USD) with shipping anywhere in the world

- Available with English software. French software planned for 2009

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About Pure Digital Technologies, Inc.

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Based in San Francisco, Pure Digital Technologies is a pioneer in developing simple, affordable digital imaging solutions for the mass market. Its revolutionary Flip Video family of camcorders ignited a new category of video cameras that puts the power to shoot and share video into the pockets of everyday consumers. Flip Video camcorders are the world’s first with on-board software to enable editing, organizing, and seamless video uploading to YouTube, MySpace, and other video sharing sites. As part of its Flip Video Spotlight Program, the company pledged to deliver one million camcorders to help non-profits use the power of video to change the world. For more information, visit www.TheFlip.com.

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