Barnes & Noble.com Expands Original Content with Three New Programs

Expand Website’s content strategy

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, announced today the debut of three new programs from Barnes & Noble.com (www.bn.com): Guest Books, 5 Books and The Book Files. The original content launches this week in the Barnes & Noble Review (www.bnreview.com) and The Barnes & Noble Studio (www.bn.com/studio) – online multimedia destinations featuring industry-heralded book, music and DVD reviews and original web video series about books, readers and writers respectively.
Guest Books (B&N Review): Writers, artists and celebrities share their passion for books, highlighting their top three favorite reads. The weekly gallery debuts this week with picks from Anthony Bourdain, Augusten Burroughs and Gregory Maguire.
5 Books (B&N Review): A topic-by-topic guide to essential and intriguing books. Each week, readers will find five suggested reading titles to sharpen their knowledge on a particular subject. 5 Books launches this week with selections on Money, Paris and Baseball.
The Book Files (B&N Studio): An original Web video series uncovering the extraordinary stories related to books old and new, famous and obscure. The series debuts this week with James Joyce’s Dubliners. Upcoming episodes feature Jerzy Kosinski’s Steps and Theodor “Dr. Seuss” Geisel’s Green Eggs and Ham.

“Barnes & Noble stores have always been a natural home for booklovers,” said Mike Skagerlind, vice president and head of digital media for Barnes & Noble.com. “We are developing this unique, high quality content and programming in order to make Barnes & Noble.com a natural home for booklovers on the Web. We are very committed to doing this right and have engaged a variety of passionate and brilliant writers and filmmakers to do something that nobody else has done.”

The new content initiatives join popular series that have launched over the past three months, including Barnes & Noble Tagged!, Book Obsessed and Cover Story.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 800 bookstores in 50 states. For the fourth year in a row, the company is the nation’s top bookseller brand, as determined by a brand’s overall strength based on its combination of familiarity, quality and purchase intent, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: http://www.barnesandnobleinc.com.

Contacts

Barnes & Noble, Inc.
Carolyn J. Brown
Corporate Communications
212-633-4062
cbrown {at} bn(.)com