Tags: Atlanta, Austria, GSM Association, GSMA Mobile Innovation World Champion, Israel, Kfar-Saba, Korea, Mobile Innovation Global Award, Mobile Innovation Global Award Competition, Mobile Innovation Marketplace, Mobile Phone, modu, modumobile.com

Judges Praise Modu’s Vision and Disruptive Approach to Mobile Handsets
2008 GSMA Mobile Innovation Marketplace - Americas

modu, manufacturer of the world’s lightest modular mobile phone, has been selected this week as a Global Finalist in the GSM Association’s (GSMA) prestigious 2009 Mobile Innovation Global Award Competition. Competing in the Most Innovative True Mobile Start-up category, modu was selected as one of two finalists from a pool of 15 leading emerging mobile companies from around the world. The decision was announced at the Mobile Innovation Marketplace – Americas event held in Atlanta.

The Mobile Innovation Global Award Competition recognizes excellence and showcases innovation in the global mobile industry. All competing companies were reviewed by a judging panel of senior executives from mobile operators and venture capital organizations, to whom modu delivered an eight-minute pitch presentation followed by a question-and-answer session. One winner was named from each category and awarded the title of “Global Semi-Finalist.” From these five extraordinary innovative concepts, modu and Ubidyne were deemed “Global Finalists” and will advance to compete against four additional finalists selected from other regional Mobile Innovation Marketplace events. From these, one Innovator will be named “GSMA Mobile Innovation World Champion” at the annual Mobile World Congress in Barcelona next February.

modu has developed a disruptive technology poised to revolutionize the mobile handset industry. At the heart of the modu ecosystem is modu - a tiny, sleek and sophisticated mobile phone. modu is designed to be slipped into a wide variety of modu jackets - stylishly designed phone enclosures and modu mates- modu-enabled consumer electronic devices. modu’s ecosystem offers boundless possibilities in a simple and affordable way.

“We are thrilled with the number of high-quality entries we received for the Americas leg of the 2009 Mobile Innovation Global Award Competition,” said Bill Gajda, Chief Commercial Officer of the GSMA. “Our congratulations to modu and all the winners and participants for making the awards and the Mobile Innovation Marketplace in Atlanta a great success.”

Zack Weisfeld, VP Marketing & Strategy of modu, commented: “The mobile market has a culture renowned for entrepreneurial flair and technological innovation, and our selection from the cream of the industry is a fantastic achievement. Most important, the judges’ decision signals industry validation of our vision of creating highly personalized mobile experiences. Consumers have been able to customize their own web experience for years—now, modu’s ecosystem of modu jackets and modu mates enables users to easily and inexpensively do the same for their mobile phone.”

The 2009 Mobile Innovation Global Award Competition was created by the GSMA as part of the Mobile Innovation Market, which encourages breakthrough technology, applications and services in the mobile industry by bringing together companies developing innovative mobile products, industry investors from leading venture capital firms, and senior figures from mobile operators and leading global brands.

NOTES TO EDITORS

About modu

modu manufactures the world’s lightest modular mobile phone, with a vision of bringing a fundamental change to the dynamics of the personal communication world. modu has developed a tiny, sleek and sophisticated mobile phone, called modu, which enables users to personalize their mobile experience in a simple and affordable way. Users can customize the look of their phone while gaining functionality by inserting modu into other devices in its ecosystem, including a range of stylish phone enclosures, called modu jackets, as well as enhanced, modu-enabled consumer electronics devices, called modu mates. modu was founded in 2007 by Dov Moran and is headquartered in Kfar-Saba, Israel, with offices in Austria and Korea. For more information, visit www.modumobile.com.

Contacts

Solid Ground (EMEA PR agency for modu)
Simon Hill, +44 (0)7852 924851
simon.hill {at} solidground(.)eu
or
Solid Ground (US PR agency for modu)
Michael Lopez, +1 408 332 2596
michael.lopez {at} solidground(.)eu