Imation appoints neoteric infomatique as national distributor

New Delhi, June 10, 2008: Imation India Pvt. Ltd. a subsidiary of Imation Corp. (NYSE: IMN) – a worldwide leader in removable data storage media, announced the appointment of neoteric infomatique Ltd., one of the leading IT distribution companies, as its national distributor for Imation range of products.

According to Mr. Sanjay Koul, Country Manager (India & SAARC), Imation India Pvt. Ltd., “Imation is a brand that signifies high quality. Owing to this, our products are being accepted pan India especially in B, C & D class cities. It makes perfect business sense for us to appoint neoteric informatique as our national distributor for it has the requisite reach to these markets. We can leverage on its extensive channel network across the country. We are confident that neoteric informatique with its excellent service support and exceptional supply chain management capabilities shall be able to meet our distribution and channel objectives well enough.”

Demand from B&C class cities is on an incessant swell as the rapid development they’ve been witnessing lately has had a positive impact on their technology awareness, education and adoption and usage levels. Imation shall leverage on neoteric’s pan-India reach as it has more than 36 sales & service offices; warehouses in almost all states and branches; more than 7200 channel partners including VARs, SIs, corporate partners, retailers and other categories of channel under its fold; thereby reaching out to customers even in remote locations. Imation also stands to benefit from neotric’s marketing and communication strengths, vertical wise product focus, retail and online business focus –some of the value-adds which differentiate neoteric from others.

“Imation, with more that 50 years of data storage leadership is one of the world’s leading providers of removable data storage products. The association with neoteric will be a perfect blend of our channel strategy and their seamless and efficient value added distribution. With a solution centric approach, neoteric has required capabilities to take Imation to the next level of growth in terms of reach and brand recognition amidst the channel and the market” added Mr. Koul.

About Imation

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world’s first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.’s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation and its brands is available at http://www.imation-southasia.com.

About neoteric infomatique ltd

neoteric infomatique ltd. commenced operations as a national IT distributor in 1997 and has been one of India’s fastest growing IT distributors since then. We are known for our ethical sales practices and value added activities. neoteric has an un-matched coverage in the C, D & E Class region across India with its 36 branches catering to over 7200 channel partners in more than 350 cities. We have a solution centric approach and focus on specific verticals in association with our alliances like Alcatel-lucent, Apple, ASUS, Avocent, Belkin, BenQ, Brother, Corel, Hitachi, HP, Iomega, LaCie, Lenovo, Logitech, Matrox, Moser Baer, Samsung, Snap Gear, UMAX, Wacom & Wipro. For more info visit www.neoteric.co.in

For more details, please contact:

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Saurabh Kumar Pandey
Account Executive
Team Orange Public Relations
G-33, Treveni Complex,
Seikh Sarai, Phase I,
New Delhi-110017
Phone: 011-41841374-75
Mob.9958760122