4Kids Entertainment Named Worldwide Licensing Agent for The KookysTM Brand of Collectable Character Pens

The Kookys’ Brand Extension Program Kicks Off at Licensing Show ‘08
Licensing International Expo 2008

4Kids Entertainment, Inc. (NYSE: KDE), the children’s entertainment and merchandise licensing powerhouse, has been appointed worldwide licensing agent for The KookysTM brand by rights holder Courage International. Based on the hugely popular character pens known as the Kooky Klickers®, The Kookys are a unique and fun range of personalities that have redefined “pen pals” for the 21st Century, captivating fans of all ages in the Kooky craze.

Each Kooky Klicker is uniquely named and numbered, and collections are released in limited edition “Krews.” With millions of Kooky Klickers sold since they hit the market in 2002, the brand is now recognized as one of “Ten Hottest Toys at Retail” by Toy Book, March 2008.

The Kookys’ distinctive shape, design, color and range of unique personalities make them a perfect fit for a full line of Kookys licensed products. Already established as a lifestyle brand and building upon the successful Plush range, produced by Commonwealth Toy & Novelty Co., 4Kids Entertainment will expand The Kookys brand into multiple categories to facilitate the growth of this lifestyle brand. 4Kids is developing a comprehensive licensing program, initially focusing on core categories including apparel, accessories, games, stationery, candy, bags and backpacks, and room decor. The property’s target audience is Boys and Girls 6-11 and Tween/Teen Girls 12-17.

“Kooky Klickers have captured the attention of “kool” kids of all ages across America,” said Carlin West, Executive Vice President, Acquisitions & Development, 4 Kids Entertainment. “Kookys are a highly collected icon of today’s generation. 4Kids is tremendously excited about making the world of licensed product a lot more Kooky.”

“The Kooky Klickers character pens are experiencing explosive sales at mass and specialty retail,” said Mark Siegel, President of Courage International. “We are excited to partner with the leader in consumer products and entertainment licensing to extend the Kooky’s brand into new and exciting product categories.”

With Kooky Klickers quickly selling out at toy and specialty retailers, secondary market channels like eBay have become an active hub for Kooky collector trading. Additionally, www.Kookys.com is an online destination for Kooky collectors, where they can interact, learn more about Kookys and share their stories. The enthusiasm among dedicated Kooky collectors is also evident by their many videos posted on YouTube showcasing their Kooky collections.

“The Kookys brand is the most innovative, fun and unique property in the marketplace today,” added Michael Fineberg, Vice President of Marketing and Business Development for Courage International. “With strong dual gender appeal, kids are fully connecting with the brand and the characters, and have turned The Kookys into a social networking phenomenon. This connection with The Kookys has led to huge demand for new products, and has helped develop the property into a true lifestyle brand.”

About 4Kids Entertainment, Inc.

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour “4KidsTV” block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW television network.

Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site.

About Courage International

Founded in 1989 and based in Los Angeles, CA, Courage International is the manufacturer and marketer of The KookysTM brand of collectible, novelty pens. Part of the Ultra*Pro Corporation, Courage International specializes in designing and marketing exceptional and original products to retail outlets throughout the world. Ultra*Pro is a portfolio company of Marlin Equity Partners, a Los Angeles, California-based private investment firm focused on providing corporate parents, shareholders and other stakeholders with tailored solutions that meet their business and liquidity needs in special situations.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company’s properties and other factors could cause actual results to differ materially from the Company’s expectations.

Contacts

4Kids Entertainment
Barry Stagg, 646-822-4257
bstagg {at} 4kidsent(.)com
or
Dan Klores Communications
Karen Silberg/Beth Mellow
212-685-4300
Karen_Silberg {at} dkcnews(.)com/Beth_Mellow {at} dkcnews(.)com