Love Story 2050 created with visual effects developed on Sun technologies

Sun Microsystems Provides High Performance Computing Platform for Bollywood Sci-fi Movie

New Delhi, 13 June 2008 –Sun Microsystems India today announced its technology

partnership for the movie ‘Love Story 2050′, India’s first major Sci-fi Hindi movie directed by Harry Baweja which also marks the debut of Harman Baweja, scheduled to hit theatres worldwide on July 4, 2008

Love Story 2050—the season’s most awaited movie release—is an emotional love story between debutante Harman Baweja and Priyanka Chopra set against a sci-fi backdrop. The film makes extensive use of technology and special effects in creating a time machine which transports the characters to Mumbai in the year 2050 with flying cars, 200 storied buildings, robots and sky rails. Along with lead actors, Harman and Priyanka, a robot will also be seen playing a major role in the film along with a computer generated teddy bear, which appears to be more than just a toy.

The post-production and visual effects have been worked upon by WETA (Lord of the Rings trilogy, King Kong), John Cox, Rising Sun Pictures (Harry Potter Series and Superman Returns) and Prime Focus.

Apart from being technology partner, the Sun brand also appears in the film through some innovative in-film placements. This not only compliments the story line of Love Story 2050 but also accentuates Sun’s technology prowess. This the first time Sun has been part of this kind of innovative marketing activity.

Speaking on his soon to be released film and what sets it apart from regular Hindi films, Harry Baweja, Producer and Director of Love Story 2050 said, “Love Story 2050 is the realization of a dream to give Indian audiences a sci-fi love story that they have never experienced before, a film that will appeal to the youth and older generation alike with its compelling and mind boggling special effects. With a large part of the film driven by special effects, the role of technology was paramount in this film and Sun’s IT infrastructure support to some of the special effects created by the Hollywood studios has been invaluable in the making of India’s first sci-fi flick. I am extremely happy with the way the movie has turned out and the fantastic rendition of special effects makes it a perfect launch pad for my son, Harman.

Harman Baweja, who makes his debut into Hollywood with Love Story 2050 said, “Indian movie goers especially the youth today have become more demanding in terms of their expectations from a movie. Thus Indian movie makers have the opportunity to go beyond the traditional formula and experiment with the movie genre and its content. Love Story 2050 is one such attempt to cater to such an audience. We believe that our strong conviction and investment in technology in making this movie will earn us very positive results and appreciation from the audience. We are very happy to have on board a technology veteran like Sun Microsystems as our technology partner.”

Speaking on Sun’ contribution in making the movie, Mr K.P.Unnikrishnan, Director-Marketing, Alliances and Teleweb Sales said, “Technology forms the foundation of sci-fi films. Hence the need to get the technology right is of utmost importance for the creators of special effects and animation for these films. Today technological advancements are allowing filmmakers not just in Hollywood but also back home to experiment by opening up and enabling a world of possibilities for storytelling in cinema.”

Sun has a history with Hollywood films having rendered technology–along with technical support and onsite assistance to Paramount Pictures’ most technically challenging animated film to date, Barnyard and 3D animation film ‘Big Buck Bunny’. Love Story 2050 marks the first in our association with an India movie and we are proud to be the technology partner to a movie that we believe will script a new wave for Bollywood films. Having provided the technology platform for some of the visual effects in the film, the in film placement of our brand is a natural extension of our relationship with Baweja Films, and will further enhance our brand image amongst the audience through this kind of mass appeal medium”, he further added.

About Sun Microsystems, Inc.
Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision — “The Network is the Computer” — Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com

Sun, Sun Microsystems, the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc. or its subsidiaries in the United States and other countries.

For further information

On Sun Microsystems India contact On Love Story 2050, contact Bipasha Chakrabarti Sanchita Dubey

PR and Communications Manager Imagesmiths

Sun Microsystems India Pvt. Ltd. 022-32979118/9820041300

Ph: 080- 66930600 ext 89659 sanchita {at} imagesmiths(.)in

bipasha.chakrabarti {at} sun(.)com info {at} imagesmiths(.)in

Manpreet Singh,

Vaishnavi Corporate Communications,

9810286337

manpreet.singh {at} vccpl(.)com