Undertone Networks, a premium online advertising network, announced today it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies that are committed to addressing important privacy and consumer protection issues in emerging media.

As a member of the NAI, Undertone will follow applicable NAI principles, including giving consumers the ability to opt out of targeted advertising. The NAI established these self-regulatory principles in 2000 with the support of the U.S. Federal Trade Commission (FTC) to build consumer awareness and establish responsible business and data management practices.

Undertone president and chief executive Michael Cassidy participated in the FTC’s town hall meeting about privacy and online advertising targeting practices last year. “Our NAI membership supports our ongoing commitment to industry standards and aligns with the business practices we have been following since our inception,” said Cassidy. “We recognize the importance of consumer privacy and we pledge to help protect it through self regulation of these principles.”

“We’re thrilled with the growing participation in our organization,” said Trevor Hughes, executive director of the NAI. “We look forward to working with Undertone Networks as we continue to develop responsible, consumer-focused industry standards.”

About Undertone Networks

Undertone Networks is a premier online advertising network comprised of today’s top media properties. Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, please visit www.undertone.com.

About NAI

The NAI (Network Advertising Initiative) is a cooperative of online marketing companies committed to building consumer awareness and establishing responsible business and data management practices and standards. As increasingly sophisticated online advertising technologies evolve, consumer concerns about their impact on online privacy mount. The NAI is prepared to meet these concerns with both effective industry self-regulation and sensible protections for online consumers. To learn more, visit www.networkadvertising.org.

Contacts

Undertone Networks
Darsen Campbell, 212-685-8000 ext. 171
darsen {at} undertone-inc(.)com
or
Peppercom
Jessica Packard, 212-931-6170
jpackard {at} peppercom(.)com