iWidgets Launches Powerful Platform for Creating Viral Widgets

Helping Brands Extend Their Presence to Social Networks and Portals

iWidgets, a leading provider of next generation widget solutions, today announced the launch of their public beta. By providing the ability to rapidly produce, publish, and promote engaging widgets, iWidgets makes it easy for brands to virally extend their websites into social networks and portals such as Facebook, MySpace, and iGoogle, where key demographics are increasingly spending their online time. The public beta is free of charge, and consumers can go to www.iwidgets.com start creating their iWidgets today.

“Private beta users were so enthusiastic about iWidgets, we knew the market was ready,” said Peter Yared, CEO of iWidgets. “Our robust tools provide an unmatched ability to display personalized content from a source website without requiring experienced programmers. The result is incredibly viral – a fun, interactive application people want to use and share.”

iWidgets provides an easy drag-and-drop interface, allowing users to quickly produce sophisticated, custom-designed widgets that integrate dynamic data such as scores or comments. Whether it is their latest golf score, their favorite recipes or videos, or an outfit that they have designed, iWidgets allows users to display this data on their social network profile or portal page. iWidgets is the only widget solution that enables such truly interactive widgets that incorporate user data. This personalized content is a powerful tool for maximizing the viral promise of widgets, using social networks to build brand awareness and drive website traffic.

iWidgets’ patent-pending WidgetWORA™ technology provides seamless publishing capabilities, deploying on a variety of popular destinations including social networks such as Facebook and MySpace, portals like iGoogle and Netvibes, blogs, and smart phones such as the iPhone. Unlike previous generation widget solutions which place a square of identical, standalone Flash into destinations, iWidgets are deployed as native social widgets. Native widgets are superior in that they fit the look of a destination, can integrate user data, and are much more viral than Flash.

To help kick start widget campaigns, iWidgets will soon offer paid installs through popular networks such as RockYou as well as through their own inventory.

About iWidgets

iWidgets is a leading widget platform that gives users the ability to seamlessly produce, publish, and promote engaging widgets. iWidgets leverages the power of social networks, portals, and blogs to create viral marketing opportunities for brands. The company’s flagship product, iWidgets is an end-to-end solution that helps users build fun, interactive widgets that integrate data feeds with personalized content. The result is an engaging application people will want to use and share which builds awareness, drives traffic, and maximizes viral potential. iWidgets launched in 2008 and is seed funded by Opus Capital. For more information about iWidgets, please visit www.iwidgets.com.

About Opus Capital

Opus Capital is an early-stage venture capital firm with more than $1 billion capital under management, investing in committed, high integrity entrepreneurs building early-stage technology companies. The team has participated in the successful outcomes of more than 80 companies (including 50 IPOs) in the U.S. and in Israel including AirGate PCS, Electronics for Imaging, FedEx, Genesys, Harmonic, Informatica, Precept Software and Vantive. Opus Capital is headquartered on Sand Hill Road in Menlo Park, California. For more information, visit www.opuscapital.com.
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