Broadcasters can realize full performance potential of HD camcorders with TDK Life on Record Pro Grade DVC media

Pro Grade DVC media meets expectation of professionals with lowest possible dropout and error rates combined with high output and durability

New Delhi, June 21, 2008 – Imation Corp. (NYSE: IMN), a worldwide leader in removable data storage media and exclusive licensee of the “TDK Life on Record” recording media brand, today held a Broadcaster’s Meet at Hotel Crown Plaza, New Delhi, exclusively for the production professionals of various electronic media houses to showcase the myriad features and benefits of TDK Life on Record Pro Grade DVC media for high-definition video (HDV™) and digital video (DV) camcorders.

The production professionals from more than 20 major Television Channels who attended the Broadcaster’s Meet were introduced to the myriad features of TDK Life on Record Pro Grade DVC and the precision manufacturing process which ensures quality unmatched by consumer grade tapes.

Mr. Dennis O’Sullivan, General Manager, TDK Life on Record Brand, APAC Region, said, “It is a pleasure to address the very audience that will fully appreciate the benefits the TDK Life on Record Pro Grade DVC, the highest performance recording media available in India for HDV & DV camcorders, will bring to their filmic masterpieces.”

Mr. Sanjay Koul, Business Development Director, India & SAARC, said, “TDK Pro Grade DVC realizes the full performance potential of HDV camcorders, and meets the highest quality and performance standards expected by professionals by providing the lowest possible dropout and error rates combined with high output and durability.”

TDK Life on Record Pro Grade DVC

· 63-minute recording length ideally suited for capturing footage in superb-quality HD resolutions such as 1080i

· Dual Layer Metal Evaporation (DLME) and Hard Carbon Protective Layer (HCPL) technologies are key factors in realizing the superior performance, robustness and durability of Pro Grade DVC, making the media a failsafe solution for capturing footage with an HDV or DV camcorder

· tape’s base layer provides an outstandingly uniform and stable foundation for the metal evaporated recording layer, thus realizing far fewer dropouts than other DVC media

· the Hard Carbon Protective Layer (HCPL) defends against scratches, friction, de-oxidation, and temperature/humidity

· cartridge design offers superior durability and realizes an ultra-stable tape run, which further helps ensure bit-perfect recording and playback

· a crack-and-shatter resistant case which is heavily cushioned to withstand shocks and accidental mishandling. It closes securely, sealing out potential contaminants such as dust and liquids – fully equipped for shelf archival

· universal compatibility with HDV and DV camcorders

In addition to the Pro Grade DVC media, TDK Life on Record also offers a full range of products in various formats for use in cameras and camcorders for both the consumer and professional markets. For more information on TDK Life on Record products, please visit www.tdk-media.com.sg

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world’s first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.’s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation and its brands is available at http://www.imation-southasia.com.

Imation, the Imation logo, Memorex, ‘Is it live or is it Memorex?’ are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

Note to Journalists:

Due to the conditions of the global merger of TDK and Imation in 2007, TDK must now always be referred to as TDK Life on Record. Imation holds the license to the TDK Life on Record brand and therefore quotes cannot be attributed to employees of TDK. All quotations published in media articles must be attributed to Imation employees, responsible for managing the TDK brand and its range of products in the India market.. TDK must never be referred to as an entity, or company, rather a brand. As such, ‘TDK Life on Record’ may be placed before a product name. eg TDK Life on Record NX-4CD Hi Fi system

For further information, please contact:

Sundeep Mehta
Sr. Account Manager
Team Orange Public Relations
G-33, Treveni Complex,
Seikh Sarai, Phase I,
New Delhi-110017
Phone: 011-41841374-75
Mob.9868779770