iBloks New 3D InstantAd™ Rich Media Solution Attracts Top Brands and Talent

Mike Hard VP of Online Advertising for Microsoft Named to iBloks Board of Directors

iBloks Inc. is pleased to announce the introduction of 3D InstantAd™ which will be deployed by world class brands such as MGM, Honda, and Fox. In addition to the new release iBloks is increasing its innovative leadership position in online advertising by nominating Mike Hard to its Board of Directors. He will officially assume his new role at iBloks effective immediately.

“iBloks is offering an engaging customer-centric rich media advertising solution with highly interactive 3D experiences,” Mr. Hard said. “The iBloks solution is innovative and delivers increased value for advertisers and publishers like Fox, MGM and Coca-Cola. As a member of the iBloks Board, I look forward to contributing insight from the advertiser and publisher perspectives and adding to the company’s mission of building great technology and services that empower people and businesses everywhere in the online advertising marketplace.”

“iBloks is thrilled to have Mike Hard bring his vision and leadership in the online advertising community to our Board,” said Julia Miller, iBloks chief executive officer (CEO) and president. “Mike has dedicated himself to the online advertising industry, including serving as a board member of the Interactive Advertising Bureau. We are confident he will add value for iBloks’ clients, partners and consumers.”

A respected industry veteran, Mr. Hard brings a deep knowledge of online advertising experience and operational excellence from leading corporations. Currently he serves as vice president of US online advertising sales at Microsoft Corp., where he is responsible for Microsoft’s domestic online revenue including owned and operated properties (Live Search, MSN, Xbox Live) as well as third party partnerships (Digg.com, Facebook, Viacom). In addition, he serves on the Executive Committee and Board of Directors for the Interactive Advertising Bureau. Before assuming leadership of US online advertising sales, Mr. Hard spent 15 years building and leading software sales and services operations for Microsoft in the US, Southeast Asia and Latin America.

The iBloks 3D rich media advertising platform provides a competitive advantage to its world class clients and partners, eager to capitalize on benefits of customer centric engagement. The launch of iBloks 3D InstantAd™ opens the door for a wider range of advertising opportunities where the consumer is actively engaged in the advertising experience. iBloks has secured advertising contracts from MGM, Fox, Zune and Honda for the 3D InstantAd™ service.

About iBloks

iBloks’ mission is to revolutionize advertising and consumer interactivity on the web with a 3D unified advertising platform. iBloks works with advertising networks to deliver rich immersive experiences. For additional information, please visit iBloks at http://www.ibloks.com.

Live in 3DTM, iBloks InstantAd™ and iBloks Video Messenger™ are trademarks of iBloks. The additional names of actual companies and products mentioned herein may be the trademarks of their respective owners.

About Maveron

Headquartered in Seattle, Washington, Maveron LLC is a leading venture capital firm. Founded in 1998 by Dan Levitan and Howard Schultz, Maveron’s mission is to help entrepreneurs achieve their dreams of building great consumer businesses. Maveron invests up to approximately $20 million in its portfolio companies and looks to partner with a small number each year. Representative Maveron investments include Videoegg, eBay, Mozes, Capella University, Pinkberry, Potbelly Sandwich Works and Allconnect. For more information about Maveron, visit www.maveron.com.

Contacts

iBloks Inc.
Kelly Haut, 415-546-2140
Kelly {at} ibloks(.)com