Samsung Lowers Barrier of Entry into Digital Signage Market with New Line of Cost Effective Best-in Class Digital Signage LCD Displays

Samsung Continues to Strengthen Market Positioning with MX Series LCD Large Format Displays; Offering Value and Performance for Demanding Environmental Requirements
InfoComm 2008
Booth C2417

Samsung Electronics America, a subsidiary of Samsung Electronics Corporation a world-leading supplier of professional LCD and PDP display products, today announced the addition of the MX series of professional LCD displays this delivering value and performance to fuel mass adoption of flat panel digital signage solutions.

Designed with convenience in mind, the MX series features a range of notable specifications built to support optimum performance and image quality. The new series is perfect for any business looking to bring digital signage into their professional environment. The MX series incorporates a quick access menu, auto video detection, direct input selection, advanced black-level extension and 450 nits brightness with ambient light sensors that automatically adjust the screen for optimum viewing based on room lighting.

Boasting a physical native resolution of 1366 x 768, 700cd/m2 of brightness, 3000:1 high dynamic contrast ratio, and a fast 8ms response time this line is feature packed. The displays offer a built-in fan and speakers, wide 178-degree horizontal and vertical viewing angles and are supported by Samsung’s S-PVA technology. In addition, the MX series features brightness levels up to 500cd/m2, Samsung’s standard Multi Display Control software and RS232 interface, allowing video wall capability and remote control from a single computer. The line also incorporates VGA and DVI PC inputs, CVBS and HDMI video inputs for ideal color clarity and professional distribution of information.

“We see the trend of large format technology quickly gaining mass adoption in a variety of small and large business environments. The MX series offers businesses the opportunity to purchase high-quality displays with exceptional performance at an affordable price,” said Christopher Franey, vice president of commercial sales and marketing for Samsung Electronics America, Information Technology Division. “Samsung recognized the price-apprehension of businesses entering the market and the need to deliver product that has the critical combination of value and performance, the MX series flat panel family of displays deliver on both.”

Additional offerings included in the MXn line include a built-in Windows XP operating system, 1.8GHz CPU and 512MB memory DDR1 with 1 GB FDM storage. As well as Samsung’s proprietary technology, MagicInfo™ content management solution, for improved network connectivity, contents play and overall performance. Incorporating Samsung’s content scheduler, diagnosis menu, and global network displays make this line of displays ideal for any businesses digital signage requirements.

Like all Samsung displays, the MX series large format displays are backed by a three-year limited warranty on labor and parts, including the backlight, as well as toll-free technical support for the life of the display.

The MX series of large format displays will be available in September through Samsung resellers and distribution channels, which can be located by calling 1-800-SAMSUNG or by visiting www.samsung.com. Samsung Power Partners receive special promotions, lead referrals, training and technical support, as well as collateral and marketing materials. To find out more about becoming a Samsung Power Partner visit www.samsungpartner.com.

About Samsung’s Information Technology Division

Samsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, video security systems and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

Samsung Electronics America
Information Technology Division
Alice Collins, 949-975-7245
acollins {at} sea.samsung(.)com
or
MWW Group for Samsung Electronics
Information Technology Division
Deborah Vudhivadhana, 949-567-9298
dvudhivadhana {at} mww(.)com