Sony Ericsson introduce new lifestyle of imaging communication with first Cyber-shotâ„¢ phones

Sony Ericsson introduce new lifestyle of imaging communication with first Cyber-shotâ„¢ phones

Sony Ericsson takes digital imaging in camera phones to new heights today with the launch of the K800 and K790 phones, the first handsets to carry the Cyber-shotâ„¢ brand, a true mark of imaging quality. Both are highly capable mobile phones with integrated 3.2 Megapixel digital cameras with Autofocus, Xenon flash and BestPicâ„¢ – Sony Ericsson’s unique imaging technology that allows you to capture exactly the moment you desire. K800 and K790 combine advanced image capture capabilities with high speed data transfer, making them perfect tools for shooting and sharing high quality pictures and videos. K800 is a dual-mode UMTS/GPRS phone and the K790 is a Tri Band EDGE phone. Both are available from Q2 2006.

“With the Cyber-shotâ„¢ phone we aim to create a new lifestyle of ‘imaging communication’ by combining Sony Ericsson’s unique mobile applications and Sony digital imaging technologies,” said Rikko Sakaguchi, Senior Vice President, Product and Application Planning, Sony Ericsson. “Our aim has always been to innovate and create new values for the mobile life, and with the Cyber-shotâ„¢ phone we will enable anyone to enjoy an entirely new level of communication –taking quality pictures of anything, anytime and anywhere, and sharing their precious moments with others.”

The handsets have a classic Sony Ericsson design, with a large screen and responsive, tactile keypad with a sleek and stylish dual front phone design. Turn the phones horizontally and there you have a digital still camera. Simply slide the active lens cover downwards and a user interface similar to that of a Cyber-shotâ„¢ camera automatically appears.

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