ExactTarget User Conference Expected to Bring Over One Thousand Email Marketers to Indianapolis

Indianapolis Colts Head Coach Tony Dungy Delivering Opening Night Keynote Speech During Welcome Reception at Lucas Oil Stadium – Site of Super Bowl XLVI in 2012
Connections ‘08

ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the dates and agenda for Connections ’08, a one-to-one marketing conference held in Indianapolis, Ind., September 23-25, 2008. Expected to draw over 1,000 attendees, the event will feature a welcome reception at the newly constructed Lucas Oil Stadium, the site of the 2012 Super Bowl, and education sessions at The Westin Indianapolis.

Indianapolis Colts head coach Tony Dungy will be the keynote speaker at the opening night welcome reception on September 23. The world champion coach will discuss his journey through life, his non-profit organization All Pro Dad and a new organization he has helped cultivate named iMOM.

“All Pro Dad is pleased to partner with ExactTarget at their conference,” said Darrin Gray, director of partner development and public relations for All Pro Dad. “The conference will be a great opportunity for business and marketing leaders from around the world to learn from an innovative company and listen to Coach Dungy discuss communication, leadership and integrity during his keynote.”

Attendees can expect to walk-away with the knowledge and tools to improve their business through one-to-one marketing communications and take their email program to the next level. Connections ’08 is an event designed for marketers seeking to improve their one-to-one marketing programs. Sessions will appeal to those responsible for email strategy at all levels – from vice president to email marketing specialists and web developers.

“Our annual Connections Conference is a chance for marketers to dust themselves off and take a fresh look at how their marketing programs are working to drive business results,” said Scott Dorsey, chief executive officer for ExactTarget. “For marketers, the event provides an opportunity to hear inspirational keynote speakers, network with hundreds of other email marketers, participate in knowledge packed sessions with industry experts and gain hands-on education with ExactTarget consultants.”

The 2008 session tracks are based on planning and executing best-of-breed marketing programs and innovative applications of the ExactTarget product. A special track designed specifically for software developers using ExactTarget’s Application Programming Interface (API) will detail how these solutions can help marketers integrate data from other platforms, such as a web analytics programs or CRM databases, into their ExactTarget email accounts.

Registration for the event is now open at www.connections08.com. A one day registration costs $295, and a complete conference pass at an early bird special rate is $695.

ExactTarget 2008 Connections User Conference highlights:
Join hundreds of other email marketers for knowledge-packed sessions with industry experts
Hear inspirational keynote speakers and powerful, informative breakout sessions
Experience hands-on education with ExactTarget experts
Acquire the skills to take your email marketing program to the next level—all within three days.

For more information on ExactTarget and the Connections ’08 User Conference agenda, visit www.connections08.com. For more information on All Pro Dad and iMOM, please visit www.allprodad.com and www.imom.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

All Pro Dad

All Pro Dad is Family First’s innovative program helping men to be better fathers. All Pro Dad’s 50 NFL spokesmen, multiple NFL seminars, 850 All Pro Dad’s Days, and Play of the Day daily emails that reach almost 40,000 fathers each day, all inspire and equip fathers to be actively involved in their children’s lives. And every month, over 100,000 fathers log onto AllProDad.com to benefit from insightful fatherhood resources.

iMOM

iMOM is the newest program of Family First and the complement to the organization’s popular All Pro Dad fatherhood program. iMOM’s unique focus is to equip mothers with information, ideas and encouragement to positively impact their children.

Contacts

Dittoe Public Relations
Lauren Sanders, 317-202-2280 x.10
lauren {at} dittoepr(.)com