Mobile internet users are a rare breed
June 30th, 2008 Leave a comment Visited 29 times, 1 so far today
There are under 3 million people in the UK who are using the internet on the move according to Point Topics most recent data*.
Point Topic asked 2000 people from across the UK if they had accessed the internet on a mobile device during May. We found that just 6% of the general adult population, equivalent to 2.9 million users, said they had used the internet on the move in the last month.
When we selected for those who regularly used a fixed internet connection the proportion was marginally, if not dramatically, higher at 9%.
The typical mobile internet user who emerges from this research is a member of a privileged minority, says Tim Johnson, Chief Analyst at Point Topic.
These are people who have everything. On the whole they are young, well-paid, well-educated and they own a much wider range of consumer goods than average, particularly digital devices of all kinds.
As with other kinds of internet access, there is a strong correlation between socio-economic status and mobile internet use. Those in Grades A (25.4% of this SEG have used mobile internet during May), B (6.1%) and C1 (8.5%) are more likely to use mobile internet, as well as fixed line internet, than the other grades.
Figure 1: Do you use Mobile Internet? (Have you in the last month?)
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Socio Economic Group |
||||||
|
|
A |
B |
C1 |
C2 |
D |
E |
|
No I dont use the internet |
13.4% |
17.5% |
24.4% |
42.0% |
56.8% |
72.7% |
|
I use the internet but not I am not a mobile internet user |
61.2% |
76.4% |
67.1% |
55.8% |
40.4% |
26.7% |
|
Yes I have used mobile internet in the last month |
25.4% |
6.1% |
8.5% |
2.1% |
2.7% |
0.6% |
For the future there is some encouragement. Our results show that the prospects for growing the number of users look quite good.
Of the 28.7 million people who do already use the internet, but not on the move, some 62%, or 17.8 million, say they could be interested in one or more mobile applications. This offers the opportunity for rapid growth over the next few years, concludes Johnson
*BBUS Mobile Survey 2 May 2008, 2000 face to face interviews conducted on behalf of Point Topic by Ipsos MORI.
***END***
For more information and associated charts and tables, please contact:
Point Topic: Oliver Johnson
Email: oliver {at} point-topic(.)com
Tel. +44 (0) 20 3301 3303
About Point Topic
Point Topic is an analyst company focusing entirely on broadband. Point Topics international services have a global reputation for providing the most up-to-date and authoritative user statistics, supplier profiles and applications reports on DSL, FTTx, cable and other broadband services worldwide.
Point Topic, reg. in England 3503830. 61 Grays Inn Road, London WC1X 8TL.
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