figleaves.com Chooses ATG to Relaunch Online Store

Lingerie e-tailer revamps Web store to personalise customers’ experiences

ATG (Art Technology Group, Inc.), the premier provider of e-commerce software and platform neutral optimization services, today announced that figleaves.com, the world’s largest online retailer of branded lingerie, sleepwear, swimwear, hosiery and underwear, is set to relaunch its online storefront using ATG’s entire e-commerce suite.

A top online intimate apparel retailer, figleaves.com has more than 1 million customers with almost all orders taken online and fulfilled from sophisticated warehouses in Suffolk, UK and a North American warehouse in Windsor, Ontario. The company carries a vast selection of international brands and has in stock over 40,000 stock-keeping units so as to offer same day dispatch from either the UK or the North American warehouses. The brand portfolio offers something for everyone – at all budgets, shapes and sizes – from Calvin Klein to Simone Perele.

As one of the pioneering fashion e-commerce companies, figleaves.com’s goal is to embrace technology which puts consumers first and allows the retailer a 360 degree view of its customers. Through the marketing and sales cycle to customer service, figleaves.com wanted to offer its customers a consistent and seamless experience. To achieve this goal it wanted the capability to view a more complete and up-to-date profile of the customers, based on real-time behaviour, preferences and purchasing histories. Only ATG provides such a view for retailers and experience for consumers.

To deliver the most personalised customer experience possible, the company has chosen to relaunch its Web store implementing ATG Commerce, the company’s complete e-commerce suite.

The relaunched site will give figleaves.com a view of its customers across all contact channels and throughout the customer lifecycle. The new site will attract prospects via Web marketing campaigns, and ATG’s merchandising and search capabilities will be used to convert browsers into buyers. The company will also be able to provide consistent and ongoing customer care through ATG’s Commerce Service Center suite. The highly scalable platform will create engaging and branded customer experiences across every touch point including the Web, e-mail, call centres, and mobile devices. It will also empower figleaves.com’s marketers and merchandisers by enabling them to manage directly all aspects of the e-commerce site including catalogues, pricing, marketing, promotions, search facets, campaigns and reporting.

The company has purchased and will be using ATG Recommendations on its current platform and future ATG platform to automatically deliver more individual product recommendations to its customers. Further, figleaves.com will utilize ATG’s eStara Click To Call product, an offering that turns a retailer’s call center into a sales center by providing an immediate human connection with consumers when needed. Click to Call engages buyers proactively and moves them seamlessly from the Web into live dialogue, creating a truly personal one-to-one experience in order to close sales.

Catherine Hall, online merchandising director at figleaves.com said: “In selecting a new Web platform for our business – putting the customer at the centre of the decision was absolutely key. Our vision is to deliver a personalized, engaging and empowering online shopping experience for our customers – only ATG has the proven technology that could truly support that vision.”

“The figleaves.com philosophy has always been to make customer experiences as easy and relevant as possible,” said Cliff Conneighton, senior vice president of marketing, ATG. “By offering figleaves.com’s marketers, merchandisers and contact agents flexibility and control of the Web store, they’re going to be able to give their customers a highly engaging and captivating site, as well as achieve their business goals of maximising sales conversions and solidifying customer loyalty.”

About figleaves.com

figleaves.com is the world’s largest online branded intimate’s e-tailer offering a high quality of service as well as being experts on fit, offering a selection of lingerie, swimwear and sleepwear for women and men. From low cost basics to top of the line designer brands and cup sizes AA-JJ, figleaves.com cater to every customer of any size, shape, stage of life or budget. Everyday luxury for everybody.

About ATG

A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world’s premier brands maximize the success of their online businesses. The ATG Commerce application suite is the top-rated platform for powering highly personalized, efficient and effective e-commerce sites. The company offers a line of platform-neutral, SaaS-based ATG e-Commerce Optimization Services, which can be easily added to any Web site to increase conversions and order size. ATG customers include progressive, innovative online brands like AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy’s, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens. For more information, please visit http://www.atg.com.

© 2008 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG’s business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user’s Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG won’t have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG’s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third-party applications servers or will not support all web services enabled systems; that ATG’s product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.

Contacts

ATG
Tucker Walsh, 617-386-1159
twalsh {at} atg(.)com
or
Hotwire for ATG
Alasdair Townsend, +44 0207 608 4657
alasdair.townsend {at} hotwirepr(.)com