ROK LAUNCHES MOBILE PUSH EMAIL SERVICE

Mobile Entertainment Group Introduce ‘Push Inbox’ – Mass-market Mobile Email service for WAP-enabled Handsets.

London 11th July 2008: ROK Entertainment Group (OTCBB: ROKE) the global mobile entertainment group, today announced the launch of its mass-market mobile email service, ‘Push Inbox’, in 7 countries initially, with more to follow.

Available now in the UK, the US, China, South Africa, India, Pakistan, and Australia, ROK has launched its highly innovative mobile email service, Push Inbox, which is compatible with all WAP-enabled handsets.

Push InBox automatically notifies you by SMS Push Message when an email arrives, keeping you up-to-date when on the move, yet it is able to be switched off instantly when not required.

“Mobile email is already a huge and competitive business aimed at mainly at the corporate market” said Laurence Alexander, Group CEO of ROK “so that’s why we’ve developed Push Inbox for anyone with a WAP-enabled handset and mobile data in their tariff”.

Push Inbox works on any WAP-enabled mobile handset with a data service included and can be trialed for free in 7 countries via http://www.rokent.com/prodPinbox.html

Push Inbox is simple to use, allowing people to manage their address book directly from their handset and to read, write and reply to emails. Push InBox manages email attachments and users can add existing POP and IMAP accounts to their service and seamlessly pick up and reply to 3rd party email.

In addition, Push Inbox is able to provide a ‘spam-free’ mobile email service through users being able to create a White List whereby they only receive emails from pre-approved email addresses.

“Not only is Push Inbox able to provide everyone with an email account, whilst eliminating spam, but we aim to make the service free of charge through advertising-support, going forward” added Alexander.

Ends.

ROK Entertainment Group, founded in 2004, is a global mobile entertainment group.

www.rokent.com

With 200 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies, services and applications.

With 3 billion mobile handsets in use globally, the mobile entertainment industry is a multi-billion dollar business.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

OTCBB: ROKE

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group’s margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group’s control.