- Ultra slim and compact portable hard drive with up to 500 GB capacity -

New Delhi, July 15, 2008:
Imation India Pvt. Ltd. a subsidiary of Imation Corp. (NYSE: IMN) - a worldwide leader in removable data storage media, launched its sleek, compact Apollo Portable Hard Drive at a Channel Meet which kicked off in Delhi on Monday Night and is scheduled to take place in Bangalore, Chennai and other major cities soon. Based on 2.5-inch hard drive technology, the high-capacity, USB powered Apollo Portable Hard Drive is lightweight, stylish and extremely durable with up to 320GB for consumers’ storage and backup needs.

Imation also reemphasized its plans to transform itself into a brand and product management company focusing on its three distinct flagship brands of storage products, viz. Imation, Memorex and TDK and emerge as India’s leading digital storage solutions provider across various verticals.

According to Mr. Sanjay Koul, Country Manager (India & SAARC), Imation India Pvt. Ltd., “We are moving up the value chain and are aiming at evolution of all aspects of our operations in India. We have just finalized the restructuring of our organization and are confident that it will further strengthen our performance.”

Offering a unique combination of sleek styling and compact size, the Apollo Portable Hard Drive features a midnight black-brushed surface with chrome detailing that’s sure to appeal to tech-savvy consumers and business professionals alike. Weighing just half a pound, the ultra-slim design easily fits in the palm of your hand or a jacket pocket for convenience on the go and offers significant storage and backup space with 160GB, 250GB, 320GB and 500GB of capacity for storing data, photos, music and videos.

“USB powered portable hard drives find favour with almost everyone these days because of their huge capacity, ease of use, small size, reliability and cost-effectiveness. Since the Demand from B&C class cities for portable hard drives is on an incessant swell, Imation’s Apollo Portable Hard Drive will further strengthen our product portfolio will surely impress those who have an appetite for large digital storage,” added Mr. Koul.

Featuring Total Media Backup™ software that’s easy to install and use, the Apollo Portable Hard Drive is preconfigured to backup all types of digital files. Designed for use with both PC and Mac systems, desktops and laptops, the drive offers backup, schedule, synchronize and restore functions with just a quick click of the mouse.

For added convenience when traveling, the drive is USB 2.0 powered; neither batteries nor an external power supply are required. A blue LED light indicates when data transfer is in process so you know when backups are complete.

Technical Specifications

Capacities: 160 GB, 250 GB, 320 GB and 500GB

Dimensions: 127.4mm x 80.9mm x 17.2mm(L x W x D)

Weight: 0.35 lbs.(160 grams)

Compatibility: Win 2000/XP/Vista and Mac OS X10.2.8 or higher

Software: Total Media Backup™ Software, PC and Mac compatible

Status Indicator: Solid Blue Light - Device Connected, Flashing Blue Light - Data Transferring

Interface: USB 2.0 (USB 1.1 Compatible)

Power Supply: USB Bus-Powered

Warranty: 3 Years

Availability: Imation India Pvt. Ltd., 705, Mercantile House, 15, KG Marg, New Delhi-110001

Price: 160 GB – MRP Rs.4,500, 250 GB – MRP Rs.6,500, 320 GB – MRP Rs.8,500 and 500 GB Price yet to be announced.

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world’s first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.’s global brand portfolio includes the Memorex brand; one of the most widely recognized names in the consumer electronics industry, famous for the slogan, “Is it live or is it Memorex?” Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world’s leading recording media brands. Additional information about Imation and its brands is available at http://www.imation-southasia.com

Imation, the Imation logo, Memorex, ‘Is it live or is it Memorex?’ are trademarks of Imation Corp. and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

For more details, please contact:

Sundeep Mehta /Saurabh Pandey
Team Orange Communications Pvt. Ltd.
Mobile: 91 9868779770 /9958760122
Phone: 91 11 41645445, 41841374-75
Email: sundeep {at} teamorange(.)in