Friction.Tv Teams Up With Epolitix.Com To Get People Talking About Politics

Syndication Deal Brings Political Depth to www.friction.tv & provides user generated video content to www.ePolitix.com

London, England July 15th 2008 – www.friction.tv, the online speakers corner and parliamentary website www.ePolitix.com have agreed a two-way syndication deal to share news feeds, political analysis and online video debating. The partnership will broaden the audience for ePolitix’s wide ranging coverage of the UK political scene by tapping into Friction.tv’s growing base of 600,000 monthly visitors.

Under the terms of the deal, Friciton.tv is streaming an ePolitix news feed on its political channel home page and is offering up branded ePolitix news articles within the Friction.tv website as stimulus for visitors to speak their mind on the politics of the day. Videos uploaded in response to a news article from ePolitix are automatically posted into a co-branded ePolitix channel at www.friction.tv/epolitix. Content from here is available for use by ePolitix on its site when appropriate.

Andy West, co-founder and Head of Partnerships and Content at Friction.tv commented: “Although Politics is among the most heavily debated topics on the site, we find that much goes unnoticed simply because people are often unaware on what’s going on in Westminster. ePolitix has always been totally focused on reporting on the UK political agenda and so its news feeds and analysis are a great resource for our politically hungry audience.

We intend to announce a series of syndication deals with major news organisations over the coming weeks as we provide more and more stimulus material to our growing worldwide audience” added West.

Daniel Forman, Editor of ePolitix.com, commented: “I am delighted to be pushing ePolitix content out to such a wide audience as Friction.tv, and to give readers the chance to respond via video, improving the interactivity of our site. We also hope to use the partnership with Friction to host our own video content and give MPs a further platform to communicate their views.”

About Friction.tv

Friction.tv is an online speaker’s corner; a video sharing website where people can speak their mind and have their say using video on any topic they feel passionately about. The site is uniquely positioned at the intersection of social media, online video and public sector broadcasting. Its vision is to ‘own’ user generated opinion by offering consumers the opportunity to debate, lobby or simply rant about topics ranging from world peace through to pop culture and beyond. The commercial vision of the founders is to model the data gathered from viewers and to offer a global database of attitudes to advertisers looking to reach consumers through highly targeted campaigns across the Friction.tv platform.

The site is now attracting over 600,000 visitors each month serving up more than 3 million page impressions. Site visitors have now viewed more than 6 million videos over the past three months with numbers rising rapidly quarter on quarter. The company was started in February 2007 with investment from the founders and a small group of private individuals. It now has 27 staff and offices in New York and London.

Media Contact:
Andy West | Head of Partnerships & Content | Friction.tv
T: +44 7974 161 162
E: andy {at} friction(.)tv

About ePolitix.com

ePolitix.com is the UK’s premier provider of parliamentary news and policy information online. The site contains coverage of events in the Commons, briefings on key bills going through Parliament, the largest single collection of MP websites and interviews with senior politicians.

Part of the Dods family of political publications, including The House Magazine and Whitehall and Westminster World, ePolitix.com was established in 2000. Its three daily email bulletins are read by over 10,000 MPs, peers, parliamentary staff, civil servants, journalists, lobbyists and other members of the Westminster community.

Media Contact:
Daniel Forman
Editor, www.ePolitix.com
T: 020 7091 7533
E: daniel.forman {at} epolitix(.)com