BECO-Beermann secures merchandising license for Dive Olly Dive!

· EM.Entertainment brokers rights on behalf of licensor Taffy Entertainment
· License for bathing attire and swim accessories within German-speaking region

Dive like Olly: EM.Entertainment GmbH has signed BECO-Beermann GmbH & Co. KG as a licensee for new license product Dive Olly Dive! (known as Tauch Timmy Tauch! in Germany). One of Europe’s leading providers of bathing attire and swim accessories, BECO-Beermann has secured extensive marketing rights for Germany, Austria and Switzerland.

The long-term agreement with BECO-Beermann encompasses a host of licensed products for babies, toddlers and kids. The portfolio covers everything from bathing suits, life jackets and bathing shoes, to armbands, flippers, goggles, snorkels, and dive rings. The Dive Olly Dive! line will be available from spring 2009 in sporting goods shops, department stores, children’s specialty shops and in the boutiques of large waterparks.

Dive Olly Dive! is an imaginative and colorful 3D CGI animation series for children aged from five to eight. It follows the fun-filled underwater escapades of Olly and Beth, two young research submarines-in-training. The two live in a deep-sea research center known as SURF–the Special Underwater Research Facility, where they experience the joys and challenges of life in their underwater world, much in the same way that children experience life in their world. The TV series features an incredibly lifelike underwater world, along with storylines that educate children on the delicate nature of the ecosystems that exist beneath the oceans. The adventure series made its German TV premiere in October 2007 on KI.KA and since then has become one of the highest-rated shows on the network.

BECO-Beermann, based in Bad Salzuflen in Germany’s North Rhine-Westphalia, is one of Europe’s leading suppliers of textiles and accessories for all activities in and on water – for leisure, fitness and sport. The range stretches from the latest swimwear and fancy accessories to full equipment for serious swimmers and extremely successful aqua fitness machines.

As exclusive licensing agency, EM.Entertainment markets the merchandising rights to Dive Olly Dive! in Germany, Austria and Switzerland on behalf of licensor Taffy Entertainment, LLC., part of The MoonScoop Group.

Images available on request.

About EM.Entertainment

EM.Entertainment GmbH is one of Europe’s leading producers and distributors of animation programs for children and teenagers. The company’s activities include the production and the distribution of programs for TV, home entertainment, video-on-demand, mobile, interactive and merchandising. The extensive rights library ranks among the world’s largest within the children’s and youth sector aside from the major studios. With its in-house production unit and the Australian production studio Flying Bark Productions Pty Ltd, the company has a reputation for creating imaginative and state-of-the-art animation.

About Taffy Entertainment

Part of The MoonScoop Group, Taffy Entertainment (www.TaffyEntertainment.com) is a leading worldwide distribution, brand management and entertainment company representing brands from some of the largest animation producers across the globe. This includes the prolific Mike Young Productions; MoonScoop Productions, the top producer of animation in Europe; and select properties from third parties. Taffy’s library for distribution and/or consumer products includes the Emmy® Award-nominated series “ToddWorld,” “Dive Olly Dive!” and “Growing Up Creepie,” as well as “Pet Alien,” “Titeuf” (TooTuff), “Mix Master,” “Fantastic Four,” “Code Lyoko” and “Casper,” among many others. With offices in Paris, Los Angeles and Shanghai, the company has fully-integrated production, distribution, licensing, merchandising and marketing facilities. It also has a library that includes over 3,000 half hours of animation, encompassing some of the most recognizable worldwide brands and best-loved animated creations in the global television market. The company also distributes to leading broadcasters in 160 countries around the world.