William Mills Agency Adds Social Mobilization Pioneer, WeTheCitizens, To Client Roster

William Mills Agency, a leading technology and financial industry public relations provider, announced today that it has been selected as the strategic public relations agency of record for Atlanta-based WeTheCitizens™, creator of the Wildfire Social Mobilization Platform.

Founded in 2005, WeTheCitizens’ recently-launched Wildfire platform drives real-world action through online networks, helping volunteers and/or donors to collectively self-organize in support of cause-oriented organizations. WeTheCitizens’ platform leverages social networking technology to grow an organization’s base of supporters through the personal networks of existing supporters.

“WeTheCitizens is unique in that it enables cause-oriented organizations to go beyond the established social networking model and effectively generate real-world action through online networking,” said Caleb Clark, founder and CEO of WeTheCitizens. “We have a proven solution that is applicable in a variety of markets and we look forward to working closely with William Mills Agency as a strategic partner to help us successfully communicate our value proposition.”

“WeTheCitizens is at the forefront of redefining the role of the Internet in helping grassroots and cause-based organizations thrive and William Mills Agency is passionate about working with such forward-thinking companies,” said William Mills III, CEO of William Mills Agency.

About WeTheCitizens

Atlanta-based WeTheCitizens is the creator of the Wildfire Social Mobilization Platform, which drives real-world action through online networks, helping volunteers to collectively self-organize in support of cause-oriented organizations. Founded in 2005, WeTheCitizens uses its Web 2.0-based technology to connect supporters (volunteers or donors) to causes using social networking principles, mobilize them with Wildfire’s Custom Actions, and score and rank each individual’s contribution with its patent-pending Personal Impact Engine. To learn more about WeTheCitizens, call (888) 840-0007 or visit http://www.wethecitizens.com.

About William Mills Agency

William Mills Agency was founded in 1977 and promotes companies that sell a variety of products or services in a number of highly specialized vertical markets. The Atlanta-based agency represents more than 70 companies throughout North America and Europe. For more information, please visit www.williammills.com.

Contacts

William Mills Agency
Media Contact
J.Blair Logan, 678-781-7218
blair {at} williammills(.)com