mobilePeople and Yell.com provide mobile maps for UK

Local mobile search enhanced for UK users

Copenhagen, Denmark & London 17 July 2008 – mobilePeople, a global leader in local mobile search and advertising solutions for directory publishers, today announces its latest collaboration with Yell.com. The new application based on mobilePeople’s liquid MAPs+ product will significantly enhance Yell’s existing suite of free-to-use mobile products by providing map-based information which allows users to locate different businesses and services throughout the UK on their mobile devices.

Yell.com mobile maps is a downloadable application which enables users to not only search any of the 2.3 million businesses available on the Yell.com database, but to also locate any address in the UK, providing a map displaying both walking and driving directions. Unlike other mobile map applications it allows users to save business names, addresses and contact details directly to the phone contact list. This means it only takes a simple click to call through. This information can also be forwarded to the user’s other contacts via text.

Jens Andersen, chief executive officer and co-founder of mobilePeople, said, “We are delighted to carry on this successful partnership with Yell.com, part of Yell – the largest UK directory publisher. Yell.com mobile maps is the best mobile map application a user can get today, benefiting from the vast amount of Yell’s local data that is essential to the local search experience.”

Carey Bunks, head of Yell.com mobile, said, “Mobile search applications are becoming increasingly popular and with mobilePeople we know we are supplying our loyal users with the very best in breed technology. Yell.com maps are extremely useful for people on the move whether on the way to a business meeting or on a night out, providing them with both contact information and directions.”

The new mobile maps application is available to all Yell.com UK users immediately. The application is initially supported by 65 different mobile handsets and is set to expand rapidly to more than 100 handsets by the end of August 2008.

# # #

About mobilePeople
mobilePeople is the global leader in local mobile search and advertising solutions for directory publishers and directory assistance providers. The company builds mobile presence, distribution and advertising utilizing its award winning white label solution liquidTM. Global customers include; Yell, Gouden Gids (NL), Promedia (BE), Golden Pages (IE), Páginas Amarelas (PT), Schibsted (NO), Schibsted (SE), FAST Search and Transfer (NO), Sensis (AUS), Eniro (SE), Eniro (DK), Eniro (NO), EDC (DK), Yellow Pages Group (NZ) and Local Matters (USA).

The company is headquartered in Copenhagen (DK) and has regional offices in London (UK), Denver (US) and Melbourne (AUS). mobilePeople and Local Matters, Inc., a Denver, Colorado-based Media Technology Solutions provider, have entered into a Share Purchase Agreement on March 21, 2008. The combined company would provide directory publishers, media publishers and directory assistance providers with media technology solutions that connect consumers and advertisers across digital channels including the internet, wireless and voice.

For further information please go to: www.mobilepeople.com.

About Yell.com
Launched in 1996, Yell.com is a leading local search engine and major online advertising medium for UK businesses. Yell.com provides users with a direct route to finding a business or service online using keyword, type of business, or company name and location as search criteria. Users can review relevant search results and quickly determine the right business for their needs.

Yell.com’s database of over two million UK business listings including 209,000 searchable advertisers (March 2008) can be accessed via the web site (www.yell.com) and mobile channels including JAVA(tm) and WAP services. Www.yell.com provides several useful features such as zoom-enabled maps with directions, closest car parks and a personal Yell.com address book facility to keep a record of regularly used businesses.

Contact for mobilePeople:
Rupert Walker, mobilePeople
T : 0207 494 6596 M : 07979 913665
rupert {at} custardpr(.)com