ROK Provides Mobile Video News Service for Ufone in Pakistan

London, July 18th 2008: ROK Entertainment Group, (OTCBB: ROKE) the global mobile entertainment company, today announced the launch of its mobile News on Demand (NOD) service with Ufone in Pakistan.

Titled as Ufone’s “Video News Service”, subscribers receive 3 videos per day of 60 seconds each, sent via MMS, containing the latest sports and breaking news for a fee of R 50/ per month.

To receive the service in Pakistan, subscribers simply text ‘news’ to the specially-assigned short-code 2478.

Mr. Ali Ikram, Head of VAS at Ufone commented, “At Ufone, our first and only priority is providing our customers with the best mobile services and, with the launch of Video News, we are making sure our customers get all the breaking news on their handsets anytime, anywhere, easily.”

“NOD delivers short, sharp news bursts throughout the day to subscribers direct to their mobile phones” said Laurence Alexander, Group CEO of ROK “and, as such, is a very popular support service to live and on-demand streamed mobile TV.”

Ends.

For more information, please visit http://www.ufone.com/mobpro_unews.aspx and http://www.rokent.com/prodNod.html

About Ufone:

UFone, launched in 2001, is a leading Mobile Operator in Pakistan.

http://www.ufone.com/about.aspx

About ROK:

ROK Entertainment Group, founded in 2004, is a global mobile entertainment group.

www.rokent.com

With 210 staff worldwide, ROK has filed more than 40 international patents for its suite of innovative mobile technologies, services and applications.

With 3 billion mobile handsets in use globally, the mobile entertainment industry is a multi-billion dollar business.

ROK TV enables the streaming of live and on-demand TV to mobile phones over mass-market 2.5G, as well as over 3G and Wi-Fi.

OTCBB: ROKE

Forward-Looking Statement

The information contained in this new release, other than historical information, consists of forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those described in these statements. Forward-looking statements regarding the timing of developing, testing and releasing existing and new products, of marketing and selling them, of deriving revenues and profits from them, as well as the effects of those revenues and profits on the Group’s margins and financial position, are uncertain because many of the factors affecting the timing of those items are beyond the Group’s control.

Bruce Renny

Marketing Director

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________________________________________________________________

: bruce.renny {at} rokent(.)com
: +44 (0) 1902 374896 (W)

: +44 (0) 7774 005005 (M)
: +44 (0) 1902 374603 (Fx)

: www.rokent.com