Consumers can receive mobile alerts while they’re on the go

Univision’s flagship station KMEX-TV Channel 34, Los Angeles’ #1 rated 6pm local newscast for fourteen consecutive years1 and the #1 station across all Nielsen measured markets in the country regardless of language2, announced today the mobile distribution of news alerts, both in video and text messages, on Univision Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

“Univision 34’s launch of mobile news alerts is an extension of our commitment to deliver the most relevant news and information to our audiences. Our viewers will now be able to receive news, as it happens on their mobile phones,” said Maelia Macin, vice president and general manager of Univision 34 Los Angeles. “If you look at Hispanic wireless use, in fact more than 18 million U.S. Hispanics are wireless subscribers, this is a logical extension of how we deliver information to our audiences. With this initiative, Univision continues to serve as an information lifeline for our viewers by providing information that educates, motivates and empowers the Hispanic community.”

Univision Móvil, which delivers the industry’s most comprehensive Spanish-language suite of mobile offerings to our audiences, has partnered with Tapioca Mobile to handle distribution of alerts across all major carriers. Consumers now have mobile access to the # 1 news station in Los Angeles in addition to Univisionlosangeles.com and Univision Radio.

“We are proud to partner with KMEX-TV Univision 34,” said Sachin Deshpande, chief executive officer of Tapioca Mobile. “Univision has always been a visionary leader in the digital media arena. Thus, their latest commitment to delivering engaging video messages for mobile devices demonstrates the importance of this rapidly-growing mobile medium.”

To sign up and receive news alerts, viewers can send a text message with the word NU34 to 76225. Subscribers will receive three alerts per day, at 8:00 a.m., 12:00 p.m. and 4:00 p.m.

1 Nielsen Station Index, 1994 to 2008, Adults 18-49 program average ratings among weekday 6pm early evening local newscasts.

2 Nielsen Station Index, June 2008 Sweeps Live Plus 7 Adults 18-49 impressions, M-Su 6am-2am.

About Tapioca Mobile

Tapioca Mobile, Inc. (www.tapiocamobile.com) is the leader in the ubiquitous delivery of multimedia messaging for mobile communities. Headquartered in San Diego, Calif., Tapioca Mobile is a privately held company whose investors include Venrock.

About Univision Online, Inc.

Univision Online, Inc. is the interactive division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Communications Inc. owns and operates Univision Online, Inc., the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and Univision Móvil, the most relevant Spanish-language mobile content and video, which includes in-show wireless integrations, PSMS programs and the industry’s most comprehensive downloadable content catalog. Univision Communications Inc.’s operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, visit www.univision.net.

Contacts

KMEX - Univision 34
Christina S. Camino, 310-348-3417
csanchez {at} univision(.)net