CBS Sports & Apple Offer 2006 NCAA Men’s Basketball Tournament on the iTunes Music Store

CBS Sports & Apple Offer 2006 NCAA Men’s Basketball Tournament on the iTunes Music Store

CBS Sports and Apple® today announced they will bring the 2006 NCAA Division I Basketball Championship distributed by CBS Corporation’s College Sports TV (CSTV) to the iTunes® Music Store (www.itunes.com). For the first time ever, college basketball fans can pay $1.99 per game for condensed versions of all the 2006 NCAA Men’s Division I Basketball championship games. Customers can also choose the new “Season Pass” feature on iTunes for $19.99, and receive condensed versions of all 63 games the day after they are played for viewing on a computer or iPod®. Full-length versions of this year’s semifinals and championship game, as well as compilations of buzzer beaters, upsets and memorable championship games from past NCAA Tournaments will also be available on iTunes.

The new “Season Pass” feature on iTunes is the easiest way to purchase the entire 2006 NCAA Tournament. Every game will automatically be placed in a customer’s download queue the day after it airs on CBS. Customers will be notified about new game highlights as they become available via email, and can be downloaded once they log into iTunes.

In its first major deal since being acquired by CBS, and as a part of the Company’s strategy to enhance its relationship with college sports fans, CSTV, in partnership with CBS Sports, will produce the condensed versions of CBS Sports’ broadcasts. CSTV also will provide expert analysis and commentary on each game of the package, as well as utilize its vast collection of 250 college sports web sites to market the service to sports fans all over the country.

Read the complete Press Release