StarCite Launches Strategic Meeting Management Solutions for Small- and Mid-Sized Companies

Expanded Product Set is Designed to Address a Range of Meeting Management Needs, Bringing Visibility, Control and Cost-Savings to Corporate Meeting Programs of All Sizes

StarCite Inc., the leading provider of Web-based solutions that help companies strategically manage corporate meetings and events, today introduced two new products designed to extend the benefits of strategic meeting management to small- and medium-sized businesses.

StarCite’s new offerings enable mid-market companies to achieve the meeting cost-savings and efficiency benefits that large-market companies have been experiencing for years. These new solutions will allow smaller companies, or large companies with less significant meeting volume, to bring control, consolidation and oversight to every aspect of their meeting planning process – reducing costs and maximizing their investment in meetings and events.

The two new StarCite offerings are:
StarCite Professional – A powerful yet easy to implement meetings management platform that allows strategic oversight and control for companies with moderate meeting and events volume and the ability to deploy standardized policies and processes across the organization.
StarCite Express – A less expensive, easy to use meeting management platform that provides just the essential tools required for meeting automation and a baseline level of visibility and control over meeting activity for companies with lighter meeting and events volume and informal processes and policies.

“Just like larger companies, mid-market businesses have much room for improved efficiencies and cost savings, and can save hundreds of thousands, even millions of dollars, by learning what they actually spend on meetings and taking control of that spend,” said Greg Dukat, chief executive officer of StarCite. “StarCite Express is a great, entry-level management tool that enables organizations to start tracking their meeting activity companywide, while automating the most time-intensive parts of the planning process. StarCite Professional is the next step in controlling spend — providing cross-event visibility, facilitating strategic sourcing, allowing complex attendee management, and offering budgeting and reporting capabilities.”

“There is definitely a need in the marketplace for meetings management technology for mid-market companies,” said William Browning, Research Analyst, Aberdeen Group. “Our research has shown that although both mid-market and large-market companies currently have similar performance results and organizational structures for meetings management, only large companies are set up for sustainable success. This is due to two main factors: involvement of Procurement, and adoption of meetings management technology. For those companies that are not holding 300 plus meetings each year, bridging the technology gap is critical for providing meetings management alternatives.”

New StarCite customers will receive one-on-one consultative support in building initial event registration sites in addition to StarCite’s ongoing customer support and online, on-demand training system. Both StarCite Professional and StarCite Express will be available for purchase in Q3 in the U.S. and Europe.

About StarCite, Inc.

StarCite, Inc. provides a technology platform that makes meeting and event planning, booking and management simpler and more cost-effective for corporations, hotels, venues and meeting suppliers worldwide. StarCite’s solutions deliver visibility, cost savings, and control over meeting spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meeting planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite’s proprietary online marketplace, meeting buyers can connect and conduct business with over 93,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA. Its equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Ventures, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.starcite.com.

Contacts

StarCite Media
Sloane & Company
Mike Flores, 212-446-1895
mflores {at} sloanepr(.)com