Tags: Agra, Aligarh, Allahabad, Ambala, Amritsar, CrazyPricing, CrazyPricing Online Services, Dehradun, Delhi, Faridabad, Haryana, Jaipur, Jallandhar, Jammu, Jammu & Kashmir, Jodhpur, Kanpur, Karnal, Lucknow, Ludhiana, Mahipalpur, Mathura, New Delhi, Noida, Patiala, Punjab, Rajasthan, Satyaniketan, Udaypur, UP, Varanasi

- To setup 40 stores in the first phase in North India -

New Delhi, July 29, 2008 – CrazyPricing Online Services Pvt. Ltd., a Delhi based Information Technology and Consumer Electronics retail chain, has announced its definitive plans to launch a retail store chain exclusively dealing in thousands of technology products, gadgets and gizmos from renowned brands under one roof. In the first phase, CrazyPricing plans to setup 40 such company-owned and company-operated (COCO) stores in various cities in Northern and Western Indian states including Delhi, UP, Punjab, Haryana, Rajasthan and Jammu & Kashmir. The company has already made 2 of its stores operational in New Delhi, one each at Satyaniketan and Mahipalpur.

The target cities identified by CrazyPricing to launch its CrazyPricing Stores in the first phase include New Delhi, Ambala, Karnal, Patiala, Ludhiana, Jallandhar, Amritsar, Agra, Jaipur, Jodhpur, Udaypur, Jammu, Dehradun, Noida, Faridabad, Lucknow, Kanpur, Allahabad, Varanasi, Mathura and Aligarh.

In the second phase, CrazyPricing intends to setup over 500 stores across India based on the franchisee, shop-in-shop and neighbourhood store models and might even consider select overseas locations for further expansion. CrazyPricing intends to touch upon every major A, B & C category city in India to setup a CrazyPricing Store and offer the residents its signature CrazyDeals.

Mr. Amit Sabharwall, COO, CrazyPricing Retail said, “To capitalize upon the unprecedented boom in the demand of technology products in India, Crazypricing will be positioned as a neighbourhood retail store offering a wide range of gadgets and gizmos at extremely affordable prices. The sheer number of products, our CrazyDeals and the zany ambience of our stores will surely strike a chord with any gadgets enthusiast. If the response at our existing 2 stores is anything to go by, we are confident that CrazyPricing will soon carve a niche for itself in the domain of technology products retail.”

The various products on offer at the CrazyPricing stores will include bluetooth devices, computer peripherals, desktop PCs, digital cameras, external hard drives, electronics and gaming products, LCDs / plasma screens, mobile accessories, memory cards / USB drives, mobile handsets, MP3 and MP4 players, iPods, networking products, notebook accessories, notebooks / laptops, PC components, PDAs / smart phones, printers, projectors, scanners, speakers, storage media, telephones, UPS and IT consumables.

“CrazyPricing will be a one stop destination to buy a gamut of technology products. The fact that there are thousands of IT products, gadgets and gizmos available at CrazyPricing will definitely make it the most exciting retail outlet for those who like to keep pace with the rapid advancements in technology,” added Mr. Sabharwall.

CrazyPricing will offer a comprehensive bouquet of technology products in its CrazyPricing Stores, which include products from well known brands like HP, Lenovo, Compaq, Nokia, Sony, eSys, Acer, Microsoft, LG, Sony Ericsson, Kingston, Transcend, Toshiba, Wipro, HTC, Logitech, Xerox, Apple, ViewSonic, Western Digital, Blackberry, Plantronics, Motorola, Canon, Jabra, Belkin, Imation, Altek Lansing and NoTouch among many others.

Another factor that distinguishes a CrazyPricing Store from other retailers will be the availability of a comprehensive online shopping platform, CafeGadgets, which was recently acquired by CrazyPricing because of its huge customer base and close association with the vendors in the IT products and mobile phones categories. CrazyPricing will also benefit from the vast experience of the CafeGadgets’ team in merchandising and marketing online, which will prove extremely helpful in making its presence felt and carving a niche for itself in the electronics retail segment in India.

About CrazyPricing

Crazypricing Online Services Pvt. Ltd. is a Delhi based Information Technology and Consumer Electronics retail chain. The company plans to retail a variety of gadgets and consumer electronics products at various locations across India within CrazyPricing owned stores, franchisee and shop-in-shop outlets. The CrazyPricing product portfolio is also available at its online shopping platform CafeGadgets.in, which has over 1,00,000 registered customers. Its product offerings include more than 3000 Digital and lifestyle products available at extremely competitive prices. Most of the brands are handpicked and it’s a one stop destination of 70 technology product brands.

For further information, please contact:

Saurabh Pandey/ MuditJagati
Team Orange Public Relations
Mob: 9958760122 / 9891208370