Say Wins Global Business Intelligence Provider, Phocas

London, UK, 30 July 2008 – Say Communications today announced that it has been appointed by Phocas, a global leader in simple, accessible business intelligence (BI), to launch and drive their UK PR initiative.

Say won the account, valued in the region of 50K, with the aim of running a comprehensive communications campaign to build brand awareness and differentiate Phocas in the increasingly cluttered and competitive BI market. Say devised a multipronged programme to raise the profile for Phocas’s simple-to-use tools and services, which crystalises the company’s offering and positions Phocas’s executives as thought leaders.

Phocas is widely regarded as one of the world’s most significant providers of accessible BI with over 6000 active users throughout Europe, America and Australasia and a 95% customer retention rate year on year. Say are determined to elevate such a successful yet underplayed company into the heart of the software market and aim to bring the true values and benefits of BI sales analysis to the attention of Phocas’s core vertical markets.

“We’re delighted to be partnering with Phocas,” says Director, Louise Stewart-Muir, Say Communications. “It is an excellent addition to our portfolio, with BI now becoming an increasingly major player in the technology market. It is exciting to be working with one of the industry’s pioneers and we’re looking forward to a long and productive relationship together.”

Paul Magee, Managing Director, Phocas said, “Say’s expertise and track record in the enterprise software sector made them the obvious choice. The team demonstrated a clear understanding of our company and we were particularly impressed with Say’s innovative approach to our brief and in-depth understanding of our market. Our reputation within our field has been underplayed for far too long – we are very confident that working together, Say will help Phocas to achieve the prominence we deserve.”

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About Say Communications:

Say is the new name of the Euro PR Group. For over 20 years, we have been helping our clients to navigate change in their market place and economic-political environments, and to communicate clearly and effectively.

Recognising the need for evolution in our own business as well as our clients, we have set out to change as well. The fragmentation of media channels over recent years has led to exciting opportunities in the PR and communications sector. Now more than ever, we have many more channels available to us to convey our clients’ messages.

Say provides a fully integrated communications service to clients in the UK, and internationally through our networks, EuroPR and Plexus. For us, it’s all about our clients; we are the strategic and creative engine that enables them to articulate their stories and get their messages heard.

Say Communications
+44 (0)20 8971 6400
Louise Stewart-Muir / Geraldine Cordeiro
phocas {at} saycomms.co(.)uk

About Phocas, www.phocas.biz

Phocas, established in 1999 by pioneers in the ERP sector, provides the only business intelligence tool that makes sales analysis genuinely simple. Quick and easy to install, Phocas is unlike any other enterprise wide BI tool, with a proven track record helping companies deal with huge volumes of transactions, customers and products.

With manufacturers, wholesalers and distributors spanning across UK, Europe, Australasia and North America and a strong presence across the electrical, automotive, building and medical sectors, Phocas’s solutions are designed to meet and exceed the demands of not only sales professionals but Finance, IT, Senior Management and Marketing departments. Phocas uses the world’s simplest BI interface to improve sales performance by improving organisations ability to sell more at higher margins through their next generation, cost effective and simple sales analytical tools.