Prominent Search Authorities Tee’d Up for Full-Day Search Training at Search Engine Strategies (SES) San Jose 2008

Pay Per Click, Universal Search, and Analytics Among Highlights
Search Engine Strategies San Jose 2008

Search marketers frustrated by the dearth of real hands-on education in navigating the ever-changing world of search and social media should look no further than the Search Engine Strategies (SES) San Jose Training Day, August 22, 2008. This day of intensive training in search engine marketing and search engine optimization (SEM/SEO) includes six highly informative sessions at the San Jose Marriott. The training immediately follows the SES San Jose Conference & Expo scheduled for August 18-21, 2008.

Led by notable industry leaders, each of these half-day training sessions takes place in a small class setting, where instructors are readily accessible for informal one-on-one or small group discussions. Attendees will leave with in-depth, practical advice that can be applied immediately to their own businesses. During the San Jose training, search experts including Matt Bailey, Greg Jarboe, Amanda Watlington, Rob Garner, Terry Plank, Jorie Waterman, Richard Zwicky, Lee Odden, Robert Scoble, Adam Goldberg, Christine Churchill, and Kevin Ryan will bestow the essential elements to successful SEO, teach marketers how to optimize for Universal Search, use analytics to increase search effectiveness, and more.

Sessions include:
Using Analytics to Increase Search Effectiveness: Participants will gain an understanding of how to measure the results of campaigns and efficiency of rankings with a strong analytics program.
Optimizing for Universal Search: This session provides practical advice about taking advantage of Google’s new approach that blends listings from news, maps, video, and image search among those it gathers from Web search.
Search Engine Marketing Metrics and Myths: The metrics that marketers are using today to make decisions regarding how their budgets are allocated to online advertising vehicles are flawed. At the end of this training, each participant will have a clear understanding of how to properly assess online advertising performance.
Making Pay Per Click Pay – Best Practices in Pay Per Click Advertising: This interactive training provides best practices on how to select and evaluate keywords, tips on writing effective ads and optimizing landing pages, and will show you how to establish an overall PPC strategy for bidding and budgeting for campaigns.
Successful SEO: The Essential Elements: This training is for those who want to understand the total scope of Search Engine Optimization (SEO) for developing a Web site marketing strategy and to understand the skills needed for succeeding in Search Marketing for Organic Search Engines.

“Professional marketers have an unquenchable thirst for the latest knowledge in the search engine marketing realm,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies, an Incisive Media property. “And nothing beats hands-on training. After nearly a full week of hearing about the limitless number of best practices, this is the perfect way to put into practice some of the granular tactics that have afforded these industry experts their success.”

The training classes can be taken in addition to the SES San Jose conference or independently. Visit http://www.searchenginestrategies.com/sanjose/training.html to view the training class schedule. Full–day registration cost: $1,345. Half–day registration cost: $745. Seats are limited in order to provide personal training. To register or with questions, email the SES Registration Team at registration {at} incisivemedia(.)com.

To learn more and to sign up for email alerts or the RSS feed for Search Engine Strategies San Jose and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC — A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company’s activities are currently built around ten core industry sectors – mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels–in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.
Contacts

PAN Communications
Ann Shannon, 978-474-1900
ses {at} pancomm(.)com