Tags: Bangalore, India, New Delhi, Osaka, Proassist, Proassist Global Development Center, Tata, Tata Elxsi, Tata Elxsi Limited, TEL, Vaishnavi Corporate Communications

Osaka/New Delhi, July 31, 2008: Tata Elxsi Limited, the technology arm of the multi-billion USD Tata Group, today announced its tie up with Proassist, one of Japan’s leading providers of product/system development services in embedded control electronics.

Proassist is inherently strong in embedded solutions - Factory Automation technologies, providing services in embedded control system, hardware (ASIC/FPGA) to circuit design, consulting to prototyping/mass production and system integration. The partnership reiterates Tata Elxsi’s strength in embedded products and design- DSP, Imaging and ASIC. Both the companies will look towards drawing synergies and working together on various embedded projects for mutually benefiting their customer base in Japan.

Speaking on the tie-up Ms. Ikoma Kyoko, CEO, Proassist said, “ Tata Elxsi and Pro assist are in collaboration to build the PGDC (Proassist Global Development Center) in India with TEL, Bangalore. The PGDC will be responsible for embedded projects in DSP, Imaging and ASIC for Factory Automation customers in Japan. TEL and PA will jointly work on R&D projects and IP developments.”

Manoj Raghavan, Geography Head for Japan and East Asia, Tata Elxsi said, “ Japan remains a key market for Tata Elxsi. This collaboration with Proassist for the building the PGDC will not only help both the companies but will also strengthen our foothold in the long term and increment the level of our technical expertise in the embedded space and IP development.”

About Proassist

Proassist, a highly technology focused organization, head quarters at Osaka, which offers Product and System solution to customers mainly in Japan. The company holds patents in ‘Ultrasonic sensor signal processing system’ and ‘leave a room regarding incoming notification system’. The main four-focused areas of Proassist are in Factory Automation and Medical Imaging. Proassist offers solutions in Mechatronics Technology, Control Technology Solutions, Web Applications and System Integration.

About Tata Elxsi

Tata Elxsi is the technology arm of the Tata Group, one of India’s largest and most respected business conglomerates with US$ 76.3 billion in market capitalization. The company’s core practice areas cover embedded product design services, industrial design & engineering, animation & VFX services, and systems integration services.

With high quality, cost effective, time-to-market solutions across the product design lifecycle, Bangalore-headquartered Tata Elxsi serves verticals such as networking & communication, automotive, marine, avionics, consumer electronics, media & entertainment, semiconductors, and scientific instrumentation. The company’s strong and multi-faceted team provides expertise in VLSI design, embedded software, networking, telecom, multimedia, storage, visual & high performance computing, mechanical product design and digital content creation services.

Tata Elxsi draws on its knowledge base of over fifteen years in delivering product designs, and a large talent pool of over 3500 technologists. The company’s passion for excellence is backed by SEI CMMi Level 5, ISO 9001: 2000 and BS 7799 certified processes. Tata Elxsi has 13 sales and support offices in India and 20 international offices. This is supported by India development centers in Bangalore, Chennai, Coimbatore, Hyderabad, Pune and Thiruvananthapuram, and a near-shore center in Japan.

Contact information

Sanaj Natarajan

Tata Elxsi Limited

Tel: 91 80 2297 9250

sanaj {at} tataelxsi.co(.)in

Manpreet Singh

Vaishnavi Corporate Communications

manpreet.singh {at} vccpl(.)com

0 9810286337