Sun Microsystems to kick off its most exclusive and prestigious Annual IT Event for The CXO Community – “Technovate 2008”

Strong Focus on Green Technology
Sun Systems EVP John Fowler, to deliver the keynote address

New Delhi, August 1, 2008: Sun Microsystems today announced details for its prestigious annual IT event “Technovate 2008”. The two-day forum exclusively for the CXOs will be held in Mumbai on August 6 and 7, 2008 at Hotel Grand Hyatt. Reiterating Sun’s commitment to developing and delivering energy efficient eco responsible technologies, products and business models, Technovate 2008 will feature the powerful theme of Cycles of Balance Green Technology = Smart Technology to address one of the biggest concerns and challenges which organizations are faced with today- that of preserving the environment.

Incepted in 2007, Sun Technovate is a forum designed specifically to mobilize India’s cutting edge potential and deliver critical success to its technology consumers. As an amalgam of “Technology” and “Innovation”, Sun Technovate is envisaged as the perfect forum for learning about the latest tools, tips, and techniques for accelerating innovation and energizing growth.

The two-day event this year will commence with a keynote address by John Fowler, Executive Vice President, Systems, Sun Microsystems Inc, highlighting the role of eco innovation and ways to reduce environmental footprint in business and will be attended by CxOs (CIOs, CFOs and CEOs) from various industry sectors including telecom, BFSI, retail and manufacturing. Daniel Berg, CTO GSS & VP Emerging Markets – Systems Engineering will present Sun’s eco strategy at the event. Sun Technovate 2008 will also feature exclusive previews and presentations from Sun Microsystems and Sun Partners, which will elaborate specific solutions to address the challenge of reducing the carbon footprint.

The sessions will include discussions and debates on how enterprises must look at sustainable development and not just green IT and enable participants to dive deeper into eco friendly high performing technologies and various aspects of recycling resources employed by the enterprises. The two day forum will feature sessions from eminent speakers from Sun India such as Divyesh Shah, Director – Systems Engineering, Sun Microsystems India, Ashish Khushu, Director – Systems Business, Sun Microsystems India, Sivasankaran Lakshminarayanan, Director, Sun Storage Practice, Manish Malhotra, Director Sun Software Practice, Srivalsan Ponnachat, Director Sun Services Practice and will also have sessions by renowned academia and global business leaders such as Dr. Deepak B Phatak, Prof – IIT Bombay, Mr Sandeep Phanasgaonkar, President & CTO, Reliance Capital Ltd and Varun Singh – CTO, Web 18 among others.

Some of the highlights of Sun Technovate ’08 include:

Green Innovation Showcase- Sun Partners will display innovative solutions and technologies to the niche audience of Sun Technovate ’08. It would be a platform for Sun Partners to showcase green IT practices and solutions that deliver smart energy-saving technology to solve the energy and environmental issues customers are facing today.

Green Innovation Awards – The Green awards will recognize and reward organizations who have pledged their positive commitments to the planet and engage in eco-efficient technology to run their business. The uniqueness of this award is that the winners are chosen by the people, and the three categories of nominations are energy efficient datacentre, optimal technology utilization and Technology for a greener workplace.

Panel Discussion- Panel Discussion by eminent speakers who believe that ‘green’ is a movement, a state of mind and the color of new ideas. The discussion will showcase that ecology and economics blend together to create a greener future.

Mr. Anil Valluri, VP & MD- India GEM, Sun Microsystems India said, “For long, business cycles have been running independent of eco-cycles. However, the disastrous effect of this on the environment has created a paradigm shift. Business priorities today are finally aligning with the planet’s eco-system concerns, to ensure sustainability and continuity of life. At an organization level, achieving the intricate balance between business priorities and the environment has become the most important challenge today. The theme for Sun Technovate ‘08 is the Cycles of Balance which is a state of regeneration and rejuvenation vital to any system’s stability and growth. It’s a cycle of creation, consumption, obsolescence and renewal, which encompasses our lives, businesses and eco systems. For it to be a self-sustaining, and a non-disruptive cycle that benefits everyone, it has to be balanced. Sun Technovate ‘08 is a step towards achieving the seamless transition to Green Technologies, being future ready and becoming eco-responsible long before it becomes a norm. It’s about becoming a proactive and eco-responsible company to set an example for other organizations to follow.”

Speaking about the event, Mr. K.P Unnikrishnan, Regional Marketing Director, Emerging Markets (LATAM. EMMA, Greater China & India) Sun Microsystems Inc said , Sun Microsystems India said, “At Sun, we create technology so that more and more people can get connected, share, interact, and solve problems. We believe that shared innovation enables smart, sustainable growth. And as participation grows, we are committed to building products that are dramatically smarter, safer, and more eco responsible. We believe that the collaborative and innovative approach of Sun Technovate ‘08 and its compelling agenda will serve as an ideal platform to discuss environmental issues and engage with a niche audience, which is ready to explore new, productive and efficient technologies.”

Sun Technovate ’08 will bring to fore the concerns, priorities and business challenges faced by CXOs today and provide the right podium for collaborative sharing between Sun India’s customers, experts and solution providers so as to provide the best-of-the-breed solution to the customers. The two-day event focusing on the need for green implementations and sustainable IT will also provide an opportunity to Sun and its partners to showcase their state of the art technology and products to the audience through detailed presentations for achieving competitive edge.

About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace. Guided by a singular vision — “The Network is the Computer” — Sun drives network participation through shared innovation, community development and open source leadership. Sun can be found in more than 100 countries and on the Web at http://sun.com

Sun, Sun Microsystems, the Sun logo are trademarks or registered trademarks of Sun Microsystems, Inc. or its subsidiaries in the United States and other countries.

For further information

On Sun Microsystems India contact

Bipasha Chakrabarti

PR and Communications Manager

Sun Microsystems India Pvt. Ltd.

Ph: 080- 66930600 ext 89659

bipasha.chakrabarti {at} sun(.)com

Manpreet Singh

Vaishnavi Corporate Communications

manpreet.singh {at} vccpl(.)com

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