Tags: A&R Edelman, ar-edelman.com, Beijing Olympic Games, China, DVDPlay

‘Lucky 8’ Gives Movie Buffs Free DVD Rentals for U.S. Gold Medal Wins in Eight Categories

DVDPlay Inc., a DVD rental kiosk operator and developer, today announced it is celebrating this summer’s Beijing Olympic Games by giving away free rentals nationwide through its new ‘Lucky 8’ promotion.

According to Chinese culture, eight is regarded as a lucky number and represents good fortune. In light of the international games taking place in China this year, ‘Lucky 8’ calls out eight of the most buzz-worthy Olympic competitions and rewards movie renters with a free DVD rental every time the U.S. wins the gold in these categories. DVD renters who visit a DVDPlay kiosk on the designated lucky days are eligible for a free DVD rental by using a promotional code posted on the DVDPlay website, giving consumers the potential to win eight free rentals during August.

“The Olympics are an exciting time to show our national pride and we wanted to salute the achievements of U.S. athletes,” said Chuck Berger, chairman of the board and chief executive officer of DVDPlay. “With ‘Lucky 8’ when America wins, essentially everyone wins - possibly eight times. It’s a fun way for people to bring the excitement just a little closer to home.”

The ‘Lucky 8’ events include:
Men’s Swimming 400 m IM – August 9
Women’s All-Around Final, Gymnastics – August 14
Women’s 50M Freestyle, Swimming – August 16
Men’s 100M Final, Track – August 16
Men’s BMX Final, August 20
Women’s Beach Volleyball Final - August 20
Women’s 200M Final – August 21
Men’s Basketball Final, August 23

For more details on ‘Lucky 8’ categories and redemption days, please visit www.dvdplay.com.

About DVDPlay

DVDPlay is the creator, manufacturer and operator of the world’s first automated and remotely managed DVD rental kiosk. Consumers experience the ultimate in DVD rental convenience, the latest Hollywood releases, and an every day low price, all with just a swipe of their debit or credit card. Rental transactions take less than a minute. The entire system is simple, secure and easy to use. www.dvdplay.com

Contacts

A&R Edelman
Nellie Wong, 650-762-2839
nwong {at} ar-edelman(.)com