Spice X-1 – Live the game

New Delhi, August 2008

Spice Mobiles, India’s leading mobile handset manufacturer is all set to rock gaming geeks with the launch of Spice X-1, the ultimate mobile gaming gadget. This innovation is all set to make a paradigm shift in mobile gaming segment. With the new Spice X-1, Spice Mobiles plans to bring an exciting product in mobile gaming segment with a bang.

Spice X-1 comes pre-loaded with a variety of games that offer adrenaline-pumped gaming experience through the dedicated gaming console. Hook the handy gaming console and you are ready to live the game. You can also play without the console with its onboard dedicated gaming keys. The large 2.4 inch display has auto rotate feature. From strategy to action, arcade to sports – store all you want with its 2-GB expandable memory card slot. The Yamaha-amplified 3-D surround-sound, superb graphics and host of other features makes Spice X-1 the ultimate gaming machine, any gamer could have ever dreamt of. The dark handsome looks of the new Spice X-1 will take you to the new world of adrenalin adventures.

Spice X-1 is a not just a gaming phone, it has excellent music capabilities as well as a great 2 MP camera. The Yamaha audio amplifier adds life to the sound output. The FM has Record-and-Play feature which allows recording of the favourite music from FM. The stereo Bluetooth adds spice to the deal, making it all the more attractive.

Pre-loaded with an Opera mini-web browser, the new Spice X-1 comes with WAP/MMS/GPRS features to enable its users explore and enjoy web at ease.

Available at a throw-away price of Rs.8899, the new Spice X-1 makes gaming geeks, play and live the game ……

About Spice Mobiles Ltd.

Spice Mobiles Ltd. is a part of Spice Corp, a multi-faceted group with an exclusive telecom eco-system in India. With “Innovation” as the company’s mantra, Spice began the process of revolutionizing the Communication & Entertainment sector, with its new age technologically advanced state of the art mobile phones.

Debuting with handsets targeted at the entry-level segment, today, the brand is growing rapidly and has a bouquet of offerings targeting entry, mid & premium segments. Spice Mobiles Ltd has heralded a new chapter in the history of Indian mobile telephony by launching the first ever DUAL MODE PHONES. Continuing with the same trend of delivering breakthrough products, Spice Mobiles launched the new Spice D-1100, India’s first Dual SIM PDA (GSM/GSM).

Spice Mobiles is the proud winner of the Golden Peacock Award for innovative product / service for the year 2007. Spice Mobiles added more firsts to its credit by announcing the Global premier of the World’s First Movie Phone and Peoples’ phone at the World Mobile Congress, Barcelona in February 2008.

Riding on the success of its venture, Spice Mobiles Ltd. has strengthened its footprint, built a strong value proposition with the customers and established itself as a competitive brand amongst the host of International players. Moving forward, the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity.

For further information please contact:

Nupur Bhardwaj / Vivek Sabharwal

LinOpinion – The LINTAS PR Division

Tel: (0) 9818166416 / (0) 9811546419

E-mail: nupur.bhardwaj {at} lintasindia(.)com, vivek.sabharwal {at} lintasindia(.)com