Rose Affairs : Shree RakhiThis Raksha Bandhan distances don’t matter
- Blue Dart presents Rakhi Express on the occasion of Raksha Bandhan -
Mumbai, August 7, 2008: Raksha Bandhan flourishes the purest and the deepest relationship between brother and sister. This is an occasion where the strong emotional bond between sister and brother is renewed. Now, distances need no longer pose a hindrance for sisters to reach out to their brothers on this special day with the help of Blue Dart’s ‘Rakhi Express’.
You can send your Rakhi and tikka in a specially designed handcrafted box. The box will contain a note briefly explaining the essence of Rakhi as well as a card to write a personalized note. The cost for this will be Rs 200 (inclusive of courier charges and taxes) anywhere in the country. Alternatively, you could send your Rakhi in a specially designed envelope, which will beat any weather condition. This service will be priced at Rs 150.
An online offer is also available, wherein the customers accessing the net can log on http://bluedartrakhiexpress.rediff.com or www.bluedart.com and order any of the three products for domestic locations and three products for international locations around the world.
Commenting on the occasion Ketan Kulkarni, Head Marketing, Corporate Communication and Sustainability said “On this special occasion, Blue Dart & DHL will help sisters reach out to their brothers regardless of where they are in India. We have Blue Dart & DHL retail outlets across the country at which the Rakhi boxes and envelopes would be available at a special price and with Blue Dart’s promise of reliability”.
Blue Dart has always been exploring as to how to add more value to customers through innovative products such as Rakhi Express, University Express (offers a flat 50% discount to students) and Import Express (a single window, seamless product for importers).
You can log in to www.bluedart.com for further details.
About Blue Dart:
Blue Dart, South Asia’s premier No.1 express air and integrated transportation, distribution and logistics company, offers secure and reliable delivery of consignments to over 20,955 locations in India.
As part of the DHL Group (DHL Express, DHL Global Forwarding & DHL Exel Supply Chain), Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and offers an entire spectrum of distribution services including air express, freight forwarding supply chain solutions and customs clearance.
Blue Dart was selected as a Business Superbrand from over 1,699 brands and received the Readers Digest’s Most Trusted Brand Gold Award, both for three years in a row and has been listed twice in the Dun & Bradstreet top 500 companies in India. The Blue Dart team drives market leadership through its motivated people force, dedicated air capacity, cutting-edge technology, innovation, and value-added services to deliver unmatched standards of service quality to its customers. For further information, please visit our website at www.bluedart.com
For further information contact:
Krishnamoorthy R
Piyali Reddy
Image Public Relations Pvt Ltd
Blue Dart Express Ltd
Tel: (022) 2492 9831
Tel:
(022) 28396444
M: 9967067542
Image Inc.
public relations counsel
Krishnamoorty Ravindranath
Executive
krishnamoorty {at} image-publicrelations(.)com
116, TV Industrial Estate, S.K. Ahire Marg,
Worli, Mumbai-400030
tel:
fax:
mobile:
022 24925177
022 24947162
9967067542
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