The Magazine Group Launches TMG Online Video

Custom Media Expert’s Latest Venture Helps Clients Turn Online Video into a Strategic Asset and Kicks off with Video Segments for ASAE & The Center for Association Leadership

The Magazine Group, the quality leading custom media company, has launched TMG Online Video, a new division.

TMG Online Video offers a robust vehicle to extend content to the web – and a way for clients to differentiate themselves by creating their own custom video news networks that feature high quality programming and incremental advertising revenue opportunities.

TMG Online Video kicks off with new video segments for ASAE & The Center for Association Leadership, “This Week in Associations,” an online video program that focuses on timely topics of interest to ASAE members. The 3-4 minute network quality segments feature news worthy topics and compelling interviews with thought leaders.

According to PEW Internet & American Life Project, online video consumption has grown dramatically. 57% of all adults – 76% when the advertiser-coveted 18 to 29-year-old segment is isolated – consume online video on a regular basis. And, the statistics are expected to double by 2010. With so many watching, online video is an important communications tool and a welcomed new source of advertiser revenue.

But options and production values are not all equal in the minds of advertisers or key stakeholders. For example, PEW reports that 62% of viewers prefer professionally-produced video.

About The Magazine Group

The Magazine Group is the quality leader in custom media and provides services to 65 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Hilton and CDW; associations such as Consumer Electronics Association and National Association of Real Estate Investment Trusts; health organizations such as American Diabetes Association and Lupus Foundation of America; educational organizations such as National Association of Independent Schools and EDUCAUSE; and scholarly institutions such as the Brookings Institute and Aspen Institute. TMG Online Video is the latest service offering by The Magazine Group. TMG Online Video offers turnkey customized video production and distribution services.

About ASAE & The Center for Association Leadership

ASAE & The Center for Association Leadership are two organizations linked together by a common belief and passion. The American Society of Association Executives is a membership organization of more than 23,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in 50 countries around the world. The Center for Association Leadership is the premier provider of learning, knowledge and future-oriented research for the association profession. Together, ASAE & The Center for Association Leadership provide resources, education, ideas and advocacy to enhance the power and performance of the association community. For more information about ASAE & The Center, please visit www.asaecenter.org.
Contacts

The Magazine Group
Kate Ottenberg, 202-721-1474
kate {at} themagazinegroup(.)com