Martín Llorens Joins RadioCadena Univision to Launch New Talk Radio Program “Hola Martín”

Kmart Signs on as Premiere Sponsor of “Hola Martín”

Univision Radio, the leading Spanish-language radio group in the U.S., announced today that beauty and fashion expert Martín Llorens has joined RadioCadena, Univision’s national AM radio network, to host “Hola Martín,” a fun and upbeat new program featuring sought-after celebrity guests, renowned experts and engaging musical surprises. Kmart has signed on as the premiere sponsor of “Hola Martín,” which airs Monday through Friday across RadioCadena.

“‘Hola Martín’ speaks directly to the needs and concerns of our demographic — young Hispanics who tune in to be both entertained and educated about topics not addressed on other Spanish-language talk radio programs,” said Gary Stone, president and chief operating officer, Univision Radio.

As part of the premiere sponsorship, Kmart will run brand spots and vignettes, as well as feature two integrated segments that will highlight the variety of brands and products available at the retailer with practical tips on how these products are relevant to the lives of listeners.

“RadioCadena’s ‘Hola Martín’ offers marketers a powerful outlet for reaching Hispanics on-air, on-site and online,” said David Lawenda, president, advertising sales & marketing, Univision Communications Inc.

Listeners are encouraged to call into “Hola Martín” and seek Llorens’ expert advice on fashion, beauty, and feeling good. Regular segments include:
Estilo (Style), in which Martín will cover current fashion and makeup trends; fashion and grooming dos and don’ts for men and women and practical tips to teach people how to dress for their body types;
Salud (Healthy Habits), in which Martín will provide a healthy lifestyle tip-of-the-day, encouraging listeners to improve their physical and emotional well-being;
¿Cómo lo Hacen? (How Do They Do It?) Interviews with Hispanic celebrities and recognized experts to get their perspectives on everything from personal style, to the little things they do to make themselves happy;
Tarea (Homework), simple daily assignments listeners can practice at home, encouraging them to try something new each day.

Martín Llorens, frequently seen on Univision’s #1 national morning show “Despierta America” (Wake Up America), is a renowned fashion and beauty expert with more than 14 years of experience in empowering the Hispanic community with the tools they need to dress for success, improve their self-esteem and project their best image for any occasion — be it social or professional.

Univision’s RadioCadena is the #1 Spanish language news/talk radio network in the U.S. with unique programming and high profile talent that resonates with Hispanic consumers. RadioCadena’s listenership is concentrated in the 25-54 demographic, significantly younger than the traditional news-talk listener. “Hola Martín,” which debuted Monday, June 30, brings uplifting advice and an empowering approach to life to listeners from coast to coast. Airing weekdays with a call-in format, this hour long program features tips on everything from fashion, food, and travel to positive thinking, healthy lifestyle choices and personal improvement, along with commentary from Hispanic celebrities and lifestyle experts.

Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 97% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 70 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

For more information, please visit www.univision.net.
Contacts

Univision Radio, Miami
Mónica Rabassa, 305-569-3127
mrabassa {at} univisionradio(.)com