Enterprise Rent-A-Car Makes Weekends Special; 50 Percent off Weekend Rentals Begin This Weekend

Program Targets Cost-Conscious, Weekend Motorists

Enterprise Rent-A-Car, North America’s largest rental car company, today announced that it is kicking off its special 50-percent-off weekend rental program this weekend, beginning Friday, August 15.

“We think weekends are meant to be special. So at Enterprise, we’ve made our weekend rates special. It’s another way we pick you up,” said Steve Short, vice president of leisure business development for Enterprise Rent-A-Car.

Enterprise renters can enjoy a 50 percent discount off of standard rates when they rent Friday through Monday. The nationwide program is offered at most of Enterprise’s more than 6,000 neighborhood locations, which are located within 15 miles of 90 percent of the U.S. population. The special rate applies to economy through full-size vehicles and is available on most weekends. The program is not offered at airport locations.

Short added, “Our special weekend rates make it easy for cost-conscious motorists to enjoy the security, comfort and reliability of newer model Enterprise rental cars for the weekend, saving wear and tear and mileage on their own vehicles.

“While the cost of gasoline has caused some customers to request fuel-efficient rental cars, demand has also remained steady for larger vehicles. For example, families traveling on vacation need more space for their luggage and other items. We often refer to the rental car as a ‘virtual car’ because people rent to fill a need that their everyday vehicle can’t meet – whether that’s for more room or fuel efficiency. That’s why we advise people to ‘buy for the need and rent for the exception.’”

Customers taking advantage of the special 50-percent-off pricing promotion will also experience unparalleled Enterprise customer service, which has earned the highest marks in the industry. For example, the company has consistently been recognized as the leader in customer satisfaction in the car rental industry by Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry.

About Enterprise Rent-A-Car

Founded in 1957 and headquartered in St. Louis, Enterprise Rent-A-Car is an internationally recognized brand with the largest fleet of passenger vehicles in the world today, more than 700,000 cars and trucks. Enterprise also operates a network of nearly 7,000 neighborhood and more than 240 airport rental locations in the United States, Canada, the U.K., Ireland, and Germany.

As North America’s largest car rental company, Enterprise is known for its exceptionally low rates, neighborhood convenience and its outstanding service, including picking up local customers at no extra cost. Ranked No. 18 on the Forbes Top 500 Private Companies in America, Enterprise has branch offices located within 15 miles of 90 percent of the U.S. population. In addition, Enterprise has ranked highest in customer satisfaction among airport rentals in eight out of the past nine years, according to J.D. Power and Associates Rental Car Satisfaction Study. For more information about Enterprise, visit www.enterprise.com.

Contacts

Enterprise Rent-A-Car
Ned Maniscalco, 314-512-5523
ned.maniscalco {at} erac(.)com
or
Fleishman-Hillard
Dan Kimack, 314-982-0592
kimackd {at} fleishman(.)com