Country Music Television and Faith Time Inc. Partner to Bring Block of Religious Programming to Cable Starting September 1st, 2008

Country Music Television (CMT), a unit of MTV Networks and Viacom, in partnership with Faith Time Inc., announces the formation of Faith Time, a religious programming block. Beginning September 1st, 2008, Faith Time will be viewable seven days a week from 4:30 a.m. to 6:00 a.m. EST.

Faith Time Inc., a media buying agency dedicated to promoting the religious sector, will begin airing religious and humanitarian shows on Viacom owned channel CMT. The exclusive partnership between Faith Time Inc. and CMT allows for a low pricing policy that will help emerging ministries and churches establish a national television presence; CMT garnishes a built-in audience of more than 88 million households. The CMT Faith Time Block will present religious and humanitarian shows to a loyal and engaged audience.

“CMT negotiated an impressive deal with Faith Time. This will allow churches, nonprofit business, and charities in the religious sector to relay their messages through one of the strongest media venues out there, television, at an excellent price point,” said Kevin Cortez of Faith Time Inc. CMT is also offering advertising spots during the day to promote the Faith Time programming block while Faith Time Inc. will manage off-air promotions including direct mail, live phone operators and IVR that can handle large volumes of calls during telecasts and promotions.

“This is an opportunity to spread hope to the world,” says Cortez. “At half the price of comparable networks, CMT’s Faith Time block will quickly become an anchor for the early morning line up.”

“CMT is very excited to partner with Faith Time Inc. Our viewers share steadfast, traditional values with optimism for the future. CMT will enjoy the benefit that Faith Time Inc. will bring to its audience of down to earth, family and community oriented viewers. We look forward to a long, successful partnership,” said Alice Cocco, Director at MTV Networks.

About

Faith Time Inc., a media buying agency dedicated to the religious sector, develops effective campaigns that are aligned to clients’ objectives and budget. Visit the Faith Time Inc. web site at http://faithtime.tv for more information, including their programming block on CMT’s Faith Time.

Contacts

Faith Time Inc.
Kevin Cortez, 817-886-9611
info {at} faithtime(.)tv
or
MTV Networks
Alice Cocco, 212-846-3978
alice.cocco {at} mtvstaff(.)com