Nokia and Wallpaper* Collaborate to Create Style-Centric Mobile Site

Nokia and Wallpaper* Collaborate to Create Style-Centric Mobile Site

Nokia, the world’s leading mobile phone maker, and Wallpaper*, the highly influential international design and lifestyle publication, have joined forces to create Wallpaper* to go…, a mobile site for design, interiors, lifestyle, fashion and travel tips and trends.

The site’s introduction coincides with the availability of the distinctly bold Nokia fashion collection – the Nokia 7260, Nokia 7270 and Nokia 7280 – in major markets throughout the world. With a color screen and GPRS high-speed connectivity, each model from the Nokia fashion collection can access fashion tips and design trends at the press of a button.

“The Nokia – Wallpaper* cooperation is an ideal marriage,” says Heikki Norta, Senior Vice President of Marketing at Nokia. “Nokia brings our experience and expertise in mobility, while Wallpaper* adds its unique perspective on the world of design, interiors, fashion and travel. We believe Wallpaper* to go… will appeal to style-conscious Nokia mobile phone owners who like to keep an eye on the catwalks of London and Paris, the furniture shows in Milan, or ideas for that once-in-a-lifetime trip to the Seychelles.”

“As two global brands with a strong heritage in design, appealing to a sophisticated dual audience, there is a perfect synergy for us to work so closely together,” says Andrew Black, Executive Publisher of the Wallpaper* Group. “We are thrilled to be collaborating with Nokia on this project which will help bring the Wallpaper* brand and magazine to an even larger audience.”

More: nokia.com